Resort Review 2022 – WWD

“It’s the holiday season, so for us it’s a great time to do what we’re good at, which is exploring embellishment,” says Area designer Piotrek Panszczyk.

And how.

The exploration of the region’s textures and materials continues to impress, this season inspired by everything from royal brooches to fetish wear, floral babies to fake nails.

Panszczyk, who founded Area in 2014, says: “It’s about creating items that people are excited about and have some emotional connection with – that’s the beauty of clothing for us, doing. How can we not overproduce and create things that people want to cherish for a lifetime?” with Beckett Fogg.

Since then, the duo has managed to create a strong brand identity that is now filtered from couture to tailoring for t-shirts to crystal sandals.

Over the past two years, they’ve decided the watch now, buy now, schedule is working for them. “We train our customers to be a part of it and buy products before they sell out,” says Panszczyk.

Meanwhile, among resort Many of the season’s enticing counterpoints were a scalloped mini dress inspired by the Indian tradition of beetle wing embroidery, using only full red rhinestones and rhinestones to accentuate the look. make up, decorate.

“We like to play with classic ideas but with unconventional materials,” he says.

They’ve translated lace into metallic work, creating hot pink, crystal-encrusted lingerie sets that are eye-popping and gaudy, which look like they’ll be bound by the music video. “You decide what is good or bad, we like to leave that option open to our customers,” he explains of their overarching stance.

Starting from the idea of ​​a fetish outfit, a cropped black crystal cage corset jacket paired with a micro-mini with oversized hip buckles is a unique look and should also appeal to the base. its pop star fans. Meanwhile, a cropped pink tassel tweed blazer decorated with crystals and a matching mini with a domed rivet belt detail are more subdued, Cher Horowitz takes on the fit.

The duo brought in their own twist for rhinestones, zooming in on hardware, punching holes in the stone and using it over a ruched one-shoulder dress. And they channeled floral power into a button that they worked hard to make softer, easier to mold and easier to wear by attaching crystal chains to the lightweight fabric.

“Our couture products are known for being heavy. It’s always been a fight to lose weight. But every season, we get smarter and smarter when it comes to working with different metals,” says Panszczyk. “What we do revolves around jewelry and comes with its own problems. But it’s the problem-solving that keeps us going. ”