Reliance Retail Becomes Latest Indian Fashion Giant to Bet on Traditional Apparel

Younger girls wearing conventional indian sari on the Desert Pageant on March 1, 2015. Shutterstock.

Following investments in conventional Indian apparel by rivals, together with Tata Group and Aditya Birla Vogue and Retail (ABFRL), Reliance Retail plans on launching a series of shops within the area beneath the title Avantra, India Instances experiences.

The transfer will reportedly see Avantra unveil mid-size shops with a value-oriented choices of things resembling kurti and sari, sources advised India Instances, to coincide with India’s marriage ceremony season. Whereas Tata Group’s jewelry model Tannishq has lately moved into the section, ABFRL has acquired stakes in native designers like Sabyasachi and Tarun Tahiliani.

Although youthful Indians are driving progress for world trend manufacturers promoting Western attire to the market, conventional apparel nonetheless reigns supreme and makes up 71 % of India’s womenswear market, based on Technopak Advisors.

Study extra:

Sabyasachi Mukherjee: King of India’s Bridal Market

The designer, whose bridal items are worn by India’s billionaire heiresses and Bollywood superstars, has constructed a luxurious model that’s set to generate $35 million in income in 2019. Now, he’s on a quest to faucet the profitable wonderful jewelry market and take his enterprise world. | Reliance Retail Turns into Newest Indian Vogue Large to Wager on Conventional Attire


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