Fashion brands have always loved style, but now they love data – recording, tracking and trying to understand every nuance of a consumer’s shopping.
And savvy companies are using data and insights to not only build closer connections with consumers, but also to redefine the backend aspects of their businesses and redefine the landscape. appearance of a modern fashion player.
In this episode of WWD Voices, part of RetailThe Reset series is accountable to Accenture, hosts Evan Clark and Arthur Zaczkiewicz talk to Velia Carboni, VF Corp.’s chief digital and technology officer, about how knowing more changes things.
https://wwd.com/voices/retails-responsible-reset/wwd-voices-vf-corp-1234999401/ Refining Data and Insights – WWD