“The RBC pop-up store gives you the chance to find the perfect gift for the book lover in your life, or pick up a little something from your bookshelf and make this holiday season one for books,” said Cynthia Rupeka, senior vice president of the Book Club, in a statement. “The store not only offers phenomenal items and unique RBC experiences, but it also supports literacy efforts with 100% of the profits going to our Readers – our efforts are dedicated to for the eradication of illiteracy.”
Located in Westfield Century City shopping mall, visitors can look forward to a selection of Witherspoon’s favorite titles (with Google’s Nest Hub Max in hand to showcase some selection), including 30 books by female writers. There will be merchandise, featuring brands like Beis, Toptone, Loop Canvas, Biossance and Clare V, Witherspoon’s latest “Reading Gift” box (a limited-edition pack filled with merchandise ranging from candles to cookies) ). and Baileys Irish Cream – offers a VIP “reading room” with cocktails, hot chocolate and sweets).
Produced by The Board, founded by Anita Gatto and April Uchitel, the pop-up will be open from November 26 to December 31.
https://wwd.com/fashion-news/fashion-scoops/reese-witherspoon-book-club-pop-up-in-1234998350/ | Reese Witherspoon Launches First Book Club Pop-up In LA – WWD