In the event you have been preserving monitor earlier this week, you seemingly noticed that Xbox dropped an insane 90s music video to promote the Xbox All Access program, carried out by none apart from “90s R&B sensation” All-4-One.
It was sensible, rapidly going viral throughout the online, and Xbox adopted this up by sending out quite a lot of care packages to influencers containing not solely a hyperlink to the video, however an entire bunch of additional goodies.
Along with consoles, controllers and Sport Go subscriptions, the bundles contained a personalised 90s type Xbox jacket, a mock-up CD design for the tune, and a personalised message from the band on the CD itself.
Together with sending out these bundles, Xbox additionally posted a really temporary video exhibiting some outtakes from the “It’s All There” video shoot featuring All-4-One, that includes a working gag the place the band retains singing the improper lyrics.
Xbox actually has smashed it out of the park with this advertising and marketing marketing campaign, with the one draw back being that these bundles once more seem like restricted to influencers alone, and most of the people sadly cannot get entry to them.
What are your ideas on this complete advertising and marketing marketing campaign? Tell us down within the feedback beneath.
https://www.purexbox.com/information/2021/07/random_xbox_turned_its_all-4-one_music_video_into_an_incredible_care_package