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Ralph Lauren Partners With Franklin Ventures on Consumer Tech Hunt – WWD

Ralph Lauren Corp. is partnering with Franklin Templeton in an effort to lead and support women-led companies in the consumer sector. Technology.

Lauren will make an undisclosed equity investment in the asset manager’s Franklin Venture Partners unit, with a focus on mid- and late-stage private equity firms.

Franklin Ventures Will Find a Way to Bring Money to Consumers Technology companies, with a particular focus on women-led companies. In addition to action towards greater gender equality, Lauren said they will have the opportunity to “collaborate with others to develop and implement new technologies”.

Lauren has taken a similar approach of investing and partnering to build in a new area before. In 2020, the company made a minority investment in sustainable physical startups Natural Fiber Welding Inc., which is working to turn natural fibers, such as cotton waste, into high-performance materials.

By partnering with Franklin Ventures on consumer technology, the company opens itself up to a world of innovation, where players often look over the horizon and see what happens next.

“The powerful combination of honoring our heritage while embracing innovation has guided our brand and business for decades,” said Patrice Louvet. Ralph Laurenof the chairman and chief executive officer. “Participating in opportunities like this with Franklin Venture Partners is an example of how we are pursuing new avenues of innovation and we are delighted to support the growth of these companies and enjoy benefit from the insights and technologies that can help shape our company and our industry’s future.”

Patrice Louvet

Patrice Louvet
Richard Phibbs

CHEAPalph Lauren helped define and lead the ages fashion is characterized by large department store presentations and flashy magazine ads.

But now that the game has changed – and is continuing to change at breakneck speed – Lauren is making sure to stay out of the way, from sustainability to the metaverse.

Last month, Lauren launched a fully digital app Roblox Exclusive Collection – and use it as another opportunity to connect the brand’s past with its future.

The collection draws inspiration from the iconic 1990s Polo Sport line and is available at virtual holiday destination Ralph Lauren Winter Escape.

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https://wwd.com/business-news/technology/ralph-lauren-franklin-templeton-consumer-tech-women-1235057839/ Ralph Lauren Partners With Franklin Ventures on Consumer Tech Hunt – WWD

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