Rains Looked to Northern Lights for Fall 2022 Debut in Paris – WWD

“We come in peace,” announced Danish outdoor lifestyle brand Rains ahead of its Paris debut, spreading the message across its social media and on a van found around the city.

There’s certainly nothing threatening about the lineup head of design Tanne Vinter sent down the runway. In fact, most guests fantasize about wrapping themselves in thick suits like parkas, padded pants, tank tops, XXL open-toed gloves and more, given the cold temperatures like present day of Paris.

On the surface, the line has a super interesting look aimed at today’s digital buffs, with looks that are padded, oversized, cropped or monogrammed – and sometimes all of that. above.

The first model wore an oversized coat that stretched behind him; another looks wrapped up in something immediately from the popular blanket challenge. An all-black look features the brand’s new charred monogram on the surface, blended to create an approximate houndstooth effect; Near the end, a model wore a pink and black ensemble in the middle that distorts the 90s meets the digital age.

However, cutting back to individual entries, Rains remains firmly grounded in very Scandinavian realism. Even the hues and flashes of lemon yellow and bubble pink are distilled into a dark, earthy palette that is an accent to the Northern Lights’ sublime natural spectacle. Takeaway message here? Gadgets are great – and keep you warm.