Queens Pop-Up Helps Showcase Local Vendors, Raises Money For Residents Displaced By Fire – CBS New York

NEW YORK (CBSNewYork) — The pandemic has made it arduous for entrepreneurs to promote merchandise in individual, so Sunday, a Queens neighborhood gave native distributors an opportunity to shine whereas additionally serving to individuals in want.

Candles, jewellery, pottery — they’re a few of the merchandise made by inventive minds in and round Jackson Heights.

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Jon Armendariz needed to get inventive himself throughout the pandemic.

“I began promoting our masks, One NYC, throughout the pandemic, and out of necessity, I used to be promoting exterior as a avenue vendor,” he informed CBS2’s Lisa Rozner.

However avenue merchandising is a sophisticated matter in New York Metropolis, the place there are strict guidelines about licensing distributors and the place you possibly can promote.

Sunday, Armendariz and his spouse, Lisa, organized the Queens pop-up market with Kaleidospace, an arts collective that creates platforms for LGBTQIA+, minority- and women-owned companies.

“It’s simply essential to boost up these voices and allow them to shine,” volunteer Lissete Estrada mentioned.

Folks like Marylen Montanez, a grandmother from Uruguay who’s diving again into her ardour of creating pottery once more for the primary time since she was 17.

“For me, it’s unimaginable, incresible to indicate my artwork,” she mentioned.

“I used to be capable of finding this pop-up store and informed her, ‘Grandma, you are able to do it,’” mentioned Chanel Martinez, Marylen’s granddaughter.

For artist Damali Ahsaki, it’s an opportunity to interrupt by way of the saturation of competitors on-line.

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“My work is actually impressed by Black feminism, being a Black girl in America,” she mentioned.

Distributors say this isn’t solely good publicity for patrons, nevertheless it’s additionally a chance to community.

“It feels so wonderful to assist one another as a result of we’re all small companies,” mentioned Aaron Troy Ortega, with the Boiis Co.

Nonetheless in want are greater than 200 individuals displaced from an eight-alarm fire in April in Jackson Heights.

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All proceeds from a raffle held on the pop-up for paintings by Queens artist Rafael Rivera went to former residents, like Adela Flores, who misplaced all the pieces and is out of labor.

By means of a translator, she mentioned it hurts for her to speak about it despite the fact that it’s solely been just a few months. She added they haven’t gotten any sort of compensation, saying it’s arduous they usually nonetheless want numerous assist to maneuver on.


“Quite a lot of them are preventing to remain within the neighborhood if they will,” artist Erick Teran mentioned.

Teran helped create QR codes to hyperlink individuals to a web based fundraiser.

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He says whereas the enhance to enterprise from the pop-up is nice, serving to those that are much less lucky is simply as essential.



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