‘Queen of Lace’ and Special Occasion Pioneer Ursula Rickenbacher Dies – WWD

Ursula Rickenbacher, who sparked the big day class together with her Ursula of Switzerland label, died Wednesday at her residence in Troy, N.Y.

Rickenbacher, who was believed to have been in her 80s, died of pure causes, in keeping with her longtime affiliate Beth Easly, who served as vp of merchandising for Ursula of Switzerland for a few years. Nicknamed the “queen of lace,” the enterprising designer was additionally identified for her “mother-of-the-bride” attire, a moniker she eschewed, and different apparel for social events.

In 1962, the Swiss-born Rickenbacher traveled solo to the U.S. as a young person intent on beginning her personal enterprise. She initially specialised in crocheted hats, making the samples and dealing with the ending in New York. Rickenbacher had been skilled in Europe as a patternmaker and milliner. The silhouettes diverse from chin-strapped helmets to berets.

”She was born in Switzerland and she or he had at all times heard that the USA was the land of promise and alternative. Being a really robust girl, she felt that she would by no means be capable to do this in Switzerland. That’s what drove her to the U.S.,” Easly stated.

She formally included Ursula of Switzerland in 1969.

Her breakout alternative occurred after Rickenbacher confirmed her knitted beanie hats to a Henri Bendel purchaser at one in every of its weekly open requires designers. However her designs weren’t instantly picked up by the retailer. It was solely after Yves Saint Laurent confirmed comparable beanie hats with little pom-poms on high in one in every of his collections and the client remembered “the little Swiss woman, who was making them in New York Metropolis” and thus positioned the primary order for knitted cranium hats. “One among Ursula’s best belongings was that she was at all times forward of her time and at all times a visionary. She was at all times making hats and garments and promoting them off her again to make cash to go to the following step,” Easly stated.

The designer used her married title of Garreau — she married the struggling thespian Richard Garreau, whom she had met in New York — till she and her husband divorced in 1989. She then reverted to her maiden title of Rickenbacher. In a 1966 interview with WWD, she mentioned what prompted her millinery enterprise. “I used to be appalled at what American girls placed on their heads. I wanted a hat for the winter and couldn’t discover one, so I made one.”

After beginning out as a milliner, Rickenbacher edged into attire, making jumpsuits, pants, halters, knitwear and different designs with a horny flare underneath the label Garreau within the late Sixties and early Nineteen Seventies. As soon as the disco period took maintain within the mid-’70s, the designer added daytime attire, particularly dance-friendly delicate types. “On the finish of the ’70s, being from Switzerland, she stated, ‘Let’s put some Swiss lace on our dance attire.’ And big day was born. It actually didn’t exist as a class. Nobody was actually doing that,” Easly contended.

Ursula of Switzerland’s delicate romantic attire developed into even lacier types and robes. That prompted Rickenbacher’s nickname because the “queen of lace” and her fame because the founding father of the big day class. That ingredient of the enterprise didn’t exist within the ’70s — and delicate romantic attire have been scarce in mainstream America, Easly stated. Within the Nineteen Seventies, when the business executives began referring to her designs as “mom of the bride,” a brand new time period at the moment, Rickenbacher was not thrilled. “For a younger girl, that was one thing that made her sound outdated,” Easly defined. “She was at all times like, ‘Can’t they name it one thing else?’”

All through her profession, Rickenbacher was motivated by “her ardour and love of the USA and trend and design,” Easly stated. “She was all-consumed by it, at all times. It was her child. We talked about not having kids as a result of Ursula of Switzerland was her child.”

After changing into an American citizen in 1984, Rickenbacher vowed to make all of her merchandise within the U.S. — in New York State. She lived as much as that dedication till the corporate closed.

Tender-spoken, organized, by no means showy and at all times elegant, Rickenbacher distinguished herself by getting her message throughout in a extra understated manner than most of the brasher executives within the Garment District at the moment. “However don’t let that quietness make you suppose that she was not considering or doing [things], or was not going to get issues completed. Folks have been stunned that she would dig her toes in and get it completed,” stated Easly, including that the Ursula of Switzerland enterprise was “within the many tens of millions,” declining to be extra particular.

Partially beleaguered by the toll of the pandemic shutdown, the designer revealed in August 2020 that she deliberate to shut her enterprise and the corporate closed its doorways for good two months later. At that stage, the worker base about was 20 folks.

Nonetheless, within the Eighties and early ’90s, Ursula of Switzerland was a powerhouse model within the big day enterprise. Though the founder at all times maintained manufacturing in New York Metropolis and a showroom within the Garment District — first at 1400 Broadway and later at 530 Seventh Avenue — Rickenbacher moved her firm’s company headquarters within the late ’70s to Waterford, N.Y. There the corporate occupied 5 flooring of a constructing with about 20,000 sq. toes on every ground.

in 1993, Ursula of Switzerland added eveningwear and employed about 100 folks within the Waterford manufacturing facility the place pattern manufacturing, patternmaking and administrative capabilities have been dealt with. The corporate relied on exterior contractors in mill cities, too. Addressing the generational want for the launch of eveningwear, Rickenbacher stated, “From mom of the bride, I solely needed to attain for a bit extra design.”

Shortly earlier than the terrorist assaults of 9/11, Ursula of Switzerland had determined to pivot from division retailer distribution to mom-and-pop ones so the corporate closed its Seventh Avenue showroom and dealt with all operations from its company headquarters upstate. Recognizing the growing dominance of main gamers like Federated, Rickenbacher felt that a whole lot of impartial shops can be extra loyal to the model and pay their payments on time. “The amount dropped tremendously. However she grew to become extra worthwhile as a result of she didn’t have to offer markdown cash to shops on the finish of the yr,” Easly stated.

A tribute could also be held at a later date, when pandemic-related journey restrictions ease and Rickenbacher’s kin in Europe can attend.

There aren’t any quick survivors.

https://wwd.com/eye/folks/ursula-rickenbacher-dead-1234909126/ | ‘Queen of Lace’ and Particular Event Pioneer Ursula Rickenbacher Dies – WWD


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