Multiplex chain PVR Ltd on Wednesday reopened its oldest cinema property PVR Priya within the P[XL] format at Vasant Vihar in New Delhi.
The chain had launched PVR Priya in 1978.
P[XL] is the multiplex chain’s luxurious format that’s outfitted with big screens, enhanced sound, laser know-how and different superior in-cinema options. The format has been developed in partnership with Cinionic.
With the opening of P[XL] in Delhi, the corporate stated it has now expanded this homegrown massive display screen format to 9 screens throughout the nation.
In an announcement , Sanjeev Kumar Bijli, Joint Managing Director, PVR Ltd, stated, “With an goal to introduce the idea of world-class cinema outfitted with new age amenities for the viewers, PVR Priya paved the way in which for the multiplex revolution in India. With the re-opening, we aimed to take care of its iconic stature and introduce it as catalyst for a social change.”
The multiplex chain additionally stated that it has collaborated with Future Institute, for implementation of the ‘City Placemaking’ initiative for the redevelopment of Basant Lok complicated at Vasant Vihar and goals to deliver again the misplaced sheen of the as soon as thriving public house.
This initiative is being carried out in affiliation with the native municipal authorities, Basant Lok Market Affiliation and City Planners.
“The brand new redefined Priya is a one in all its form premium industrial hub designed to deliver again the misplaced glory and the id of the as soon as thriving public place. Placemaking’ is an revolutionary and people-centred method broadly used across the globe by consultants for reworking and reinventing public areas in cities,” Bijli added.
In the meantime, the corporate stated that PVR [PXL] powered by CGS at Priya spreads throughout an space of 14,756 sq ft and might accommodate a complete of 316 audiences.
“PVR [PXL] additionally represents PVR’s new capabilities in design and mission improvement in refurbishing current areas of single display screen cinemas throughout the nation into fashionable and premium interiors to recreate the legacy that they had been recognized for,” added Gautam Dutta, CEO, PVR Ltd.
https://www.thehindubusinessline.com/corporations/pvr-reopens-its-oldest-cinema-property-in-the-luxury-format-at-new-delhi/article36100536.ece | PVR reopens its oldest cinema property within the luxurious format at New Delhi