Author, apparel designer, stylist and #Rockmom says: “Every other sports brand is taking a male-centric approach June Ambrose also explains the vision behind Puma’s first women’s basketball collection. “They are keeping safe with mesh shorts and tank tops. My entire career has been to take risks, harnessing my true intelligence to make decisions for a consumer I’d like to see them imagining outside of themselves. You can’t do that without trying things that scare you a bit.”
In 2020, Ambrose joined Puma as the creative director of womenswear for the brand’s basketball portfolio, Puma Hoops. She’s focused on turning the women’s basketball collection into wearable gear at the workout or when meeting your friends for a cozy Sunday brunch. With his hand in everything from design to creation, Ambrose set out to add personal flair to the brand’s clothing, accessories and footwear by reinventing women’s basketball apparel. what female looks like.
Bringing professional athletes like Serena Williams, Elizabeth Cambage, and Ashlyn Harris – all have a personal style that they sport on and off the field or on the field. For Ambrose, it was important to create a collection with women of all ages, body types, and identities, while acknowledging the history of women as unknown and unheard of in professional sports and even entertainment.
The Puma High Court collection is the brand’s first; In the past, women’s basketballs just looked like men’s but in a smaller size. The new collection is designed to celebrate the contributions, fearlessness and boldness of all the women of Puma. The image for the campaign was directed by Hype Williams and stars WNBA stars Skylar Diggins-Smith, Breanna Stewart, Katie Lou Samuelson and Jackie Young.
Since Puma is its core sportswear brand, it was essential to use the technical aspects of performance clothing, like its DryCELL fabric, without compromising on style. The collection includes a crop top, mesh tank, classic rugby shirt, jacket, hoodie and multi-piece shorts, high-waisted pants, cycling shorts, sneakers and bags in red tones , orange, black, brown and white inspired Toco Tougan Ambrose saw at Amazon.
“We have four incredible WNBA players signed to Puma as performers. We have to be able to meet their needs and talk to them when they leave the court,” Ambrose said. “This collection is coached by me. I designed it so that as a consumer you don’t have to think about how to wear it. We wanted to make it like a lifestyle choice and normalize the idea of sportswear. Sport meets style. Function meets fashion. ”
Starting at $30, the Puma Supreme Court collection begins December 1 and will be available online at puma.com, in Puma Flagship stores and at select Nordstrom locations.
Watch the exclusive behind-the-scenes video from the ad campaign below.
https://www.thecut.com/2021/12/puma-has-its-first-womens-basketball-collection.html Puma has its first women’s basketball collection