PTC, Lands’ End, Celebrate 15-Year Partnership, Digital Transformation – WWD

Resolution agency PTC stated that it reached a major 15-year collaborative milestone with Lands’ Finish — and its partnership is rooted within the model’s loyalty to its FlexPLM resolution.

PTC’s anniversary with Lands’ Finish, informal clothes, equipment, footwear, and residential merchandise retailer, marks one of many retail trade’s longest and best PLM partnerships, in keeping with the businesses.

Described because the “bedrock for its digital transformation for 15 years,” PTC’s FlexPLM resolution is Lands’ Finish “middle of its strategic imaginative and prescient for the longer term.”

Its partnership started after a rigorous choice course of in 2005, when Lands’ Finish chosen PTC FlexPLM with the purpose to centralize the model’s product knowledge, talk with and coordinate its provide chain, in addition to deliver new merchandise to market with effectivity and pace by means of the platform. Fifteen years later, and FlexPLM has “accompanied Lands’ Finish all through quite a few cycles of course of innovation and has change into the first system of report for each product class the legendary model sells.”

Immediately, Lands’ Finish has a whole lot of FlexPLM customers internally and throughout its provide chain, the businesses stated.

Invoice Brewster, senior vp and basic supervisor of PTC’s Retail Enterprise Unit, stated that “The retail trade strikes shortly, and expertise marches on even faster, so partnerships as lengthy and fruitful because the one between PTC and Lands’ Finish are exceptional.”

“We contemplate it a badge of honor to have been a key strategic accomplice all through 15 years of Lands’ Finish’s digital transformation, and PTC Retail is very proud to have supported such a world-class model by means of the sweeping modifications the retail market, and the outer world, has undergone in that point.”

However the partnership goes past a mutual affinity for streamlining. The businesses stated that Lands’ Finish and PTC additionally “get pleasure from a novel relationship past PLM, with Lands’ Finish supplying the apparel and merchandise for PTC’s official on-line retailer” — inclusive of baseball caps, polo shirts, and gilets, amongst different merchandise — making the 2 firms’ “mutual prospects, in addition to long-time collaborators,” they defined.

Chieh Tsai, government vp, chief product officer, stated that “Nice high quality, uncompromising service, and distinctive worth are the important thing pillars of Lands’ Finish’s firm ethos, and sustaining these excessive commonplace means making the most of one of the best expertise obtainable to us.”

Tsai added that “Ever since we first carried out FlexPLM, and all through our ongoing engagement with PTC’s roster of retail expertise consultants, we’ve got discovered PTC to be the best expertise accomplice. Our 15-year relationship has delivered vital advantages for Lands’ Finish throughout all of the product varieties we produce — and each channel we handle from bodily shops to catalogues to e-commerce.”


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https://wwd.com/business-news/business-features/ptc-lands-end-celebrate-15-year-partnership-digital-transformation-1234885389/ | PTC, Lands’ Finish, Rejoice 15-12 months Partnership, Digital Transformation – WWD

Huynh Nguyen

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