Privé Revaux Raises Two Executives – WWD

Privé Revaux, the affordable eyewear brand, has promoted George Schmidt to the new general manager role.

Schmidt has been the president of the brand since November 2021.

In addition, Maureen Cavanaugh has been promoted to chief executive officer.

Privé Revaux was founded by David Schottenstein, who resigned from the company in January after pleading guilty to insider trading. Schottenstein, a member of the Ohio family who made a name for himself in retail with Value City Department Stores, Filene’s Basement, American Eagle Outfitters and DSW, traded over $600,000 based on information he received. I got it from a relative who sits on the boards of shoe retailer DSW and the cannabis product company Green Growth Brands.

After Schottenstein’s resignation, he transferred his dividend interest in Privé Revaux to Safilo’s group, previously held 64.2% shares of the business. It now owns 81.9%.

Schmidt began his career at LL Bean as the company’s director of marketing and sales and, prior to joining Privé, was vice president and general manager of Cheryl’s Cookies.

“I came to Privé Revaux with the goal of driving growth in an already extraordinary business,” he said. “The combination of stylish, high-quality eyewear at an affordable price point and the involvement of our renowned co-founders provides an enormous competitive advantage, which I am delighted to be part of. family”.

Cavanagh joined Privé Revaux in April 2021 as senior vice president of global sales.

Privé was co-founded by celebrities Jamie Foxx, Ashley Benson and Hailee Steinfeld, and has created collections with Benson, Steinfeld, “Riverdale” star Madelaine Petsch and model Adriana Lima since its inception. Privé Revaux Raises Two Executives – WWD


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