Printemps’ new secondhand vogue house.
The Paris grand magasin restored an area connecting its seventh ground terrace to its iconic glass dome, changing workplaces with a 650 square-meter classic and secondhand luxurious division curated by Vestiaire Collective’s former head of classic Marie Blanchet.
The house will embrace a buyback program the place shoppers can promote objects for retailer credit score, and is the biggest-ever house to be devoted to secondhand vogue in a division retailer, Printemps mentioned.
The launch of resale comes as Printemps goals to spice up its environmental engagements extra broadly, rolling out a scoring and labelling system to focus on extra sustainable merchandise. The glass dome adjoining the resale house is turning into an idea retailer devoted to pop-up retailers for round ideas, whereas its prime ground-floor atrium house will host an activation from Chloé to focus on new sustainability commitments together with a push to turn out to be licensed as a B-corporation by the tip of the yr.
Be taught extra:
BoF’s definitive information to vogue resale, protecting the evolution of the market, its development and upside, shopper behaviours and suggestions for crafting a data-driven resale technique.
https://www.businessoffashion.com/information/retail/printemps-launches-resale-and-vintage-in-renovated-top-floor | Printemps Launches Resale and Classic in Renovated Prime Ground