Prada Raises Tiger Protection Awareness with Chinese New Year Campaign – WWD

Prada is linking its New Year campaign with a good purpose for 2022, the year of the Tiger in the Chinese zodiac.

In the framework of the project “Action in the Year of the Tiger”, the Italian brand is donating to China Green Foundation’s “Walking with Tigers and Leopards” program aims to raise awareness about wildlife protection and biodiversity in China.

It also includes an art project, which is an open invitation for creative talents under the age of 30 at art schools in China and beyond to present their personal understanding of the tiger, for whether through painting, design or sculpture. Participants can submit their work via PradaWeb’s.

All works will be judged by a jury consisting of artists Liu Ye, Lu Yang and Goshka Macuga, and some will be selected for use in a special project taking place throughout the year. 2022.

Prada year of the tiger Chinese New Year campaign

Prada’s campaign for Chinese New Year – year of the tiger.

Additionally, the brand is releasing festive images featuring brand ambassadors Li Yifeng and Chun Xia, taken by local photographer Liu Song, with designs inspired by the showcase. the brand’s spring 2022 men’s red tunnel.

The campaign promotes items from the brand’s spring edit, including red, black and white ski items from the Linea Rossa line, Re-Nylon bags, chunky knitwear and animal accessories my babe. Prada Raises Tiger Protection Awareness with Chinese New Year Campaign – WWD


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