LONDON — Prada is bringing its outside pop-up collection to the capital of Sweden on Saturday forward of Stockholm Vogue Week, which is returning to a bodily format from Aug. 31 to Sept 2.
This outside pop-up idea will seem at Norrmalmstorg city sq. in central Stockholm, subsequent to the upscale division retailer NK Stockholm.
Prada Outside is a collection of pop-up outlets and in-store installations, devoted to the feelings conveyed by 4 settings — Backyard, Coast, Mountain and Snow. Each comprises a collection of authentic merchandise recalling the actual setting. The Prada Outside Backyard theme debuted in China in April and rolled out in several international locations, such because the U.S., Japan, South Korea, Thailand, United Arab Emirates, Turkey and Singapore, including the Coast and Mountain themes.
In New York, for instance, the Prada Broadway store was recreated as a seashore setting full with sand dunes, rocks, white and ocean-blue tents and sunshades. In Stockholm, the house is devoted to the mountains and the alternatives they supply for sport.
The Milanese model mentioned the Stockholm pop-up shall be arrange as “an expensive trekking camp surrounded by an expanse of inexperienced,” and supply areas for socializing and rest recalling alpine surroundings, in addition to an unique themed assortment for women and men.
Nylon raincoats, examine print Re-Nylon gown with steel buckles, knitwear constructed from recycled melange mouliné yarn, vests with a backpack-inspired design are among the many choices for ladies. The lads’s appears embody technical materials blousons, multipocket vests, silk twill pajamas, sleeveless down jackets and double-match printed shirts with an overprinted emblem.
Equipment highlights embody padded backpacks with a tartan print, buying baggage, single-shoulder backpacks, belt baggage and bucket hats, in addition to yoga units, frisbees, basketballs and sporty mirrored glasses.
https://wwd.com/business-news/real-estate/prada-outdoor-pop-up-stockholm-1234902679/ | Prada Outside’s ‘Mountain’ Expertise Involves Stockholm – WWD