‘Prada on Ice Lands’ on SKP Ahead of Beijing Winter Olympic – WWD

LONDON — The summer season Olympics have solely simply resulted in Tokyo and Prada is already shifting on to grab China’s winter sports activities growth forward of the Beijing Winter Olympics, which can run from Feb. 4 to twenty, 2022.

Following a series of outdoor-themed pop-ups with devoted collections on supply the world over, the model unveiled its newest “Prada on Ice” pop-up on Wednesday in Beijing’s premium shopping center SKP’s atrium. It can then be rolled out to different places the world over.

The idea may even be placed on show as part of the SKP exhibition on the China Worldwide Honest for Commerce in Providers in Beijing, certainly one of China’s three highest-level exhibitions to advertise worldwide commerce. The opposite two are the China Worldwide Import Expo in Shanghai and the China Import and Export Honest in Guangzhou.

Items from Prada On Ice Capsule

Objects from “Prada on Ice” capsule.

The pop-up area resembles an ice hockey rink with purple and blue graphics darting throughout white partitions, whereas a purple LED strip shows rolling Prada logos as if on a scoreboard. The stands of a stadium are reworked right into a purposeful space for customers and a bobsleigh platform turns into a show floor.

Mannequins have been reconfigured into athletic poses to showcase the particular assortment, which incorporates sports activities equipment like skis, snowboards, sledges and snowshoes; equipment reminiscent of ski goggles, ski boot luggage and sleeping luggage, and efficiency clothes together with oversize patterned polyester jackets, double-printed jersey outfits and mountain-inspired cashmere sweaters.

https://wwd.com/business-news/retail/prada-on-ice-skp-beijing-winter-olympic-1234906924/ | ‘Prada on Ice Lands’ on SKP Forward of Beijing Winter Olympic – WWD


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