MILAN – Italian menswear is on the rise, giving both exhibitors and buyers confidence in the upcoming edition of the Pitti Uomo, will run from January 11 to 13.
As highlighted by Pitti Immagine president Claudio Marenzi during his seasonal press conference to introduce the event’s schedule, in the first seven months of 2021, Italian exports of menswear have increased by 16.4% over the same period. period a year earlier, when the pandemic ravaged the entire fashion sector.
According to data provided by Sistema Moda Italia, growth is evident across regions, with exports to European countries increasing by 25.4% and exports to non-EU regions increasing by 9.9%, then especially especially Asian countries, including China, increased by 81.3%. and South Korea with an increase of 37.1%. The US recorded an increase of 5.6%. In the eurozone, Germany and France put on stellar performances, while the post-Brexit UK fell 27.7%.
According to Marenzi, fashion players “should also expect and get used to a schizophrenic market in 2022, with ups and downs due to COVID-19 outbreaks and shutdowns,” he said. “I am looking forward to the normalization process in 2023.”
A sign of hope for the country’s fashion system, January edition of Pitti Uomo, organized in conjunction with the Pitti Bimbo and Pitti Filati fairs, dedicated to children’s clothing and yarn manufacturers, will attract attendees from all over the globe, excluding Asia, mainly due to Travel restrictions. Commenting on the outstanding performances of menswear in China, Marenzi noted that “consumers are buying locally and it is not yet known if this will affect European retail and as how”.
The fair will reportedly attract around 600 exhibitors based on the success of the June edition, according to Pitti Immagine managing director Raffaello Napoleone. “We are undeterred and we are looking at the upcoming event with optimism,” he said.
Carlo Capasa, the president of the Italian fashion room, echoed the upbeat sentiment. “I want to congratulate the Pitti team as it is not easy to put together and maintain such a great menswear exhibition,” he said. “Let’s not forget New York and London failed to preserve their menswear stalls.”
Pitti Uomo’s usual mix of established and growing names will return for the January event, with several brand initiatives enlivening both the Fortezza da Basso and the city of Florence.
Among them, formal fashion brand Caruso will host a jazz night to showcase its fall 2022 collection on January 11; Kiton will install a special installation at Fortezza that will highlight its KNT test label; Lardini will present a special capsule collection for fall 2022 displayed inside the fairground’s Wisteria Garden; Spanish sustainability brand Ecoalf will promote the Ecoalf 1.0 premium collection; Shoemaker Premiata will foray into apparel, while Paul & Shark will showcase its latest capsule collection with White Mountaineering.
Other brands will have celebratory events, including B Corp-approved outerwear specialist Save the Duck, marking its 10th year in the business. US company Filson will mark its 125th anniversary and celebrate a recent agreement with WP Lavori in Corso, which received a license to distribute the brand for the European market.
The show will be held across three main areas called Dynamic Attitude, Superstyling and Fantastic Classic. The latter will include the brands in the Futuro Maschile section, which will move up the ranks in an area that highlights the mix of brands in contemporary menswear. Mindful of strong sustainable fashion trends, the Superstyling section will feature a series of green labels called Sustainable Styles, which were first introduced during the pandemic.
As reported, Ann Demeulemeester will be the guest designer of the January issue of Pitti and will host a special event on January 12 at the former Stazione Leopolda railway plant, which was recently granted an ISO green certification. 20121 – to celebrate the 40th anniversary of the designer’s legacy. Company based in Antwerp was acquired by Italian retailer Claudio Antonioli last year.
For those unable to attend Pitti in person, the program will continue to offer a virtual Pitti Connect option, which has grown to reach more than 130,000 users last June.
https://wwd.com/menswear-news/mens-fashion/pitti-uomo-january-2021-edition-men-fashion-rebounds-1234997248/ | Pitti Uomo gears up for January 2022 release as men’s fashion recovers – WWD