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Phillip Lim talks Volvo partnership, Liberate yourself, New Document – WWD

Designer collaboration abounds as many brands are looking for new avenues to race against. But Phillip Lim’s recent events with Volvo Cars reflect his continued pursuit of Sustainability and different avenues for creativity.

Lim presented some of his design insights and Sustainability pursued in conversation with Volvo’s head of design for Eric Beak USA on Thursday night at 3.1 Phillip Lim The store has been moderated by Laura Brown, editor-in-chief of InStyle.

The trio’s discussion stemmed from Lim’s collaboration with Volvo to create a weekend bag made of sustainable materials Nordico. Earlier this year, Volvo said all-new all-electric Volvo models will not have leather straps starting with the C40 Recharge. The bag reflects “a mission to challenge the rest of the design industry beyond the auto industry to rethink the materials being used and how they can have a good impact on the environment,” says Beak.

Lim adds, “What makes things successful is natural,” as in a natural relationship, the environment is natural and the result is effortless. “You want people to be naturally drawn to something. It was a moment that would turn into a natural movement. When you ask a question and start using design to answer that question, then we make it available to the world for them to ask that question. Eventually, it becomes normal, like reason. ”

The designer’s weekend bag, placed near the speakers – product placement was not so subtle that they openly joked – gave attendees a preview of what would be used in the interiors of the umbrella generation. The company’s next all-electric car. Nordico is made from textiles made from recycled materials such as PET bottles, corks from the wine industry and biomaterials sourced from the forests of Sweden and Finland. Although a few of the environmentally conscious weekend bags are on display in Lim’s Great Jones Street store, they are not available for purchase there or anywhere else. A limited number will be available through contests, charity auctions and giveaways.

The idea was that “we can still create even more luxurious products without using the usual materials that have been used for the past 100 years,” Beak later said.

In his view, fashion has a direct relationship with car design, in that, like clothing carried by the wearer, a person is transported by car. Noting how the material used in Lim’s bag will be used in the Volvo interior, he said the bag will also be carried into living rooms and private homes. Beak says, “Fashion is also really tied to interior design, because it really is an industry that deals with materials.”

The “hard part” is that fashion trends are much faster than auto trends, because fashion’s lead times are so much faster than in the auto industry, says Beak. The development of a car model can take up to 5 years, while fashion takes a season. “It’s really hard for the auto industry to catch up with fashion, but it’s a good sign for us. We always cross-reference fashion,” says Beak.

Focusing on the human-centered element of design is paramount to him while maintaining core values ​​such as safety and sustainability.

Decades ago, famous designers such as Yves Saint Laurent, Pierre Cardin and Bill Blass collaborated with car manufacturers to come up with their interior designs. As for whether Lim would get a chance to design a car for Volvo, Beak said, “If he let me design a fashion collection. We can try the opposite. Why not? Maybe that’s a great idea. Maybe I could invite him into our studio.”

Lim then talked about some of her other non-fashion projects, including another sustainable collaboration with Aveda, a new digital comic series “House of Slay,” and More Than Our Bellies, a platform platform focus on food and bring people together by cooking at home, designing together and working with local artisans. Lim’s colleagues in House of Slay-ers are Prabal Gurung, Oscar de la Renta’s Laura Kim, stylist Tina Leung and restaurateur Ezra J. Williams.

Lim is also working on a portfolio of materials that will focus on Asian-American designers’ influence on American design. The series, which is on sale, will have “a cast” that he cannot identify at this time. Filming will begin next year. “It was an important project to work on because nothing was documented,” Lim said.

He explains that he has removed his fashion brand from the center of his world and put himself there, namely working on things that are important to him and using his platform for those purposes while also expanding his creative possibilities to other stores of his interest. “It all boils down to how I want to engage as a human being to help shape society. It’s another level of satisfaction and personal satisfaction. It changes the dynamics of the power of what’s holding you back,” he said. “Fashion used to be like a keeper. Fashion has given me all these opportunities but it is also a prison. When you get to know something, it’s hard to replicate or expand,” says Lim, agreeing that it also means being tied to a certain time schedule.

“I found a way to reinvent myself and liberate myself. I am very excited. There’s a lot more work ahead but it’s important work that adds to the story. ”



https://wwd.com/fashion-news/fashion-features/phillip-lim-talks-volvo-collaboration-freeing-himself-1235000678/ Phillip Lim talks Volvo partnership, Liberate yourself, New Document – WWD

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