Phillip Lim Joins Forces With the Brooklyn Nets for Lunar New Year – WWD

CHASING TIGERS: Like many of his ambidextrous colleagues, Phillip Lim is the game for interdisciplinary opportunities, and his latest venture is a tie-up with the National Basketball Association’s Brooklyn Nets.

Teamed up with Volvo Cars last fall for a sustainable weekend travel bag, launched the “House of Slay” comic series with several fellow fashion designers and created a teaching book cooking farther, the New York-based designer crossed the East River to collaborate with Nets on exclusive Chinese New Year merchandise.

It is not known if Lim will play at the Barclays Center on Tuesday night, when the home team plays against the Los Angeles Lakers. Brooklyn Nets will celebrate the Lunar New Year with a celebration organized by restaurant chain Panda Express.

This is the first time Lim and his brand have the same name, 3.1 Phillip Lim, was affiliated with a sports team. As a nod to 2022 as the Year of the Tiger, the collaboration includes a turtleneck sweater emblazoned with an image of a tiger. Lim’s designs will be sold exclusively during the Nets story at the Barclays Center, Brooklyn Fanatics, starting Tuesday.

Tuesday’s event is part of NBAThe 11th all-confederation Lunar New Year campaign, celebrating the most important holiday of the Chinese people.

Recently, the tournament was arrested for its silence Chinahuman rights abuses, including the mistreatment and killing of Uighur Muslims. China is an important territory for NBA and the league’s businesses are valued at up to $5 billion.

The matter became heated earlier this week after Chamath Palihapitiya, a 10% stakeholder in the Golden State Warriors, told his co-host on an “All-In” podcast, “Nobody cares about those things.” what’s going on with the Uyghurs, OK? You bring it up because you really care, and I think it’s great that you care, the rest of us don’t… I’m just telling you… a very hard, ugly truth. Of all the things I care about, yes, it’s under my line. ”

In 2020, Nets co-owner Joe Tsai and Nets co-owner Claire Wu Tsai launched their Social Justice Fund and pledged $50 million in support to the BIPOC community in Brooklyn. Joe Tsai is a founding board member of the Asian American Foundation.

Like the Nets, Lim is committed to supporting and uplifting struggling communities.

Last year, following the rise of hate crimes against the Asian community, Lim wasted no time speaking out publicly and started raising funds for the victims of those crimes, small businesses. and Asian-American and Pacific Islander-owned grassroots organizations. The designer started a GoFundMe initiative, raising $7 million in aid.

Tuesday’s game will be broadcast live on TNT and will be available in China on Tencent and Migi. The Nets will work with NBA China to distribute social and digital content across the Nets and league channels.

The new partnership stems from Lim and Nets’ shared interest in the importance of community strength and the intersection of different cultures. Tuesday’s Lunar New Year-themed game is part of the Nets Unite platform, which aims to build unity, celebrate culture and promote equality by upholding the rich traditions of the community. our diversity.

In a statement, BSE Global’s John Abbamondi said Tuesday’s game will be an opportunity for fans to learn about Lunar New Year traditions “from around the world and right here in our community.” . We are excited to partner with Phillip Lim to showcase how fashion and sports can come together to bring together diverse communities and individual backgrounds. “BSE Global owns the Nets and the Barclays Center.

Panda Express’s participation in Tuesday night’s special event will include giving out red envelopes – a symbolic tradition of wishing good luck in the new year – to every fan at the game. Each red envelope contains a QR code directing the recipient to to play the game with a chance to win a prize redeemable at any Panda Express in the US. Fans can also apply for the sweepstakes to try to win a signed Kevin Durant jersey, by scanning the QR code located on the pop-up banners that will be hung throughout the arena.

Fans are being encouraged to take their seats by 7:15 p.m. for the opening ceremony that will feature the “Joyous String Orchestra” performing the national anthem. Shuming Han will announce the starting lineup in Mandarin and Consul General Huang Ping of the Consulate General of the People’s Republic of China in New York will deliver the opening message.

In addition, Team Hype and Brooklynettes will perform special dances and the Chinese youth hip-hop dance team Taka Land will perform. Attendees were also able to view a Lunar New Year photo booth, Lunar New Year photo shirts in the tram shop, and video-recorded Lunar New Year wishes from Nets players throughout the game.

Barclays Center’s Brooklyn Market, which includes restaurants owned by local minorities, will offer food from Chinese restaurants Yaso Tangbao, Mimi Cheng’s and The Tang. Before the game begins, students from New York University’s Chinese Student Group will participate in a panel with BSE staff. Phillip Lim Joins Forces With the Brooklyn Nets for Lunar New Year – WWD


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