Phil Spencer admits the original Halo Infinite Reveal wasn’t handled properly

In an interview, Phil Spencer, Head of Xbox, revealed that the marketing strategy for Halo Infinite could have been handled better.

Phil Spencer admits the original Halo Infinite Reveal wasn't handled properly

It might be an understatement to say Halo Infinite has had a tumultuous development history. First revealed at E3 in 2018, players had to wait another two years before getting their first look at the gameplay. Unfortunately for gamers, that initial gameplay reveal has become scandalous.

Introduced during the Xbox Games Showcase in the summer of 2020, players got their first look at Master Chief and the world of Zeta Halo in one game. campaign demo about 8 minutes. Despite showing an impressive gunfight against the new banished enemies, the demo received a lot of negative feedback from Halo community, especially around graphics. As a result of this amazing revelation, the developer made the difficult decision to delay Halo Infinite until 2021. Recently, the head of Xbox has made some admissions regarding the title reveal.


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In a recent interview with British GQ, Phil Spencer, head of Xbox, gave his thoughts on the 2020 gameplay reveal of Halo Infinite. According to Spencer, the development team tried to hit an unrealistic deadline by revealing the campaign and planning to release it just a few months later. “We should be honest with ourselves,” he said. Looking back on the process, he admits that the game’s initial reveal was unsatisfactory.

phil spencer xbox one

However, Spencer emphasized that the intention of 343 Industries and Xbox was not to deceive fans by revealing the game during the 2020 event only to delay it shortly afterwards. Instead, he said that .’s playstyle Halo Infinite was revealed with “hope” that it could be completed by the end of the year to coincide with the launch of the next generation Xbox Series X and WILL. The game is considered one of the main selling points of the new consoles. Looking back, Spencer realizes that this was not the right direction. “I don’t think hope is a great growth strategy,” he said.

Fortunately for fans, it seems that delaying the year is for the best. Following the game’s delay in 2020, 343 Industries attempted to add another layer of polish to the campaign. In addition, the delay of the release date to 2021 has given players some opportunities to test the multiplayer component. Even Craig, the source of a notorious Halo Infinite photo manipulation, received an upgrade in the interim.

These comments from Spencer come when Xbox has suddenly launched multiplayer of Halo Infinite. Players can now participate in online matches and see for themselves if the game delay is worth it. In addition to the surprise multiplayer release, the campaign will launch in just a few weeks.

Halo Infinite released on December 8 for PC, Xbox One, and Xbox Series X/S. Massively available now.

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The source: GQ, IGN

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