Phenomenal Unveils First Beauty Partnership in Celebration of Diwali – WWD

Phenomenal, the social impression enterprise based by Meena Harris, is releasing its first beauty collaboration: a partnership with Reside Tinted, created by Deepica Mutyala.

The ladies, each of South Asian descent, are unveiling a limited-edition present field in celebration of Diwali, the five-day competition of lights (India’s largest vacation), which begins on Nov. 4.

“Now, greater than ever, looks as if a superb time to deliver a bit additional mild into the world,” Harris informed WWD in an unique assertion. “We’re proud to return collectively this Diwali to rejoice group, data, prosperity and South Asian tradition.”

The package deal — launching at 12 p.m. ET at this time on — features a “Phenomenally Brown” hoodie, three of Reside Tinted’s “Huesticks” (a multi-use corrector), a pair of the beauty label’s “Rays Copper Eye Masks” (utterly biodegradable and made with copper peptides, banana extract and bakuchiol to depuff, assist with high quality strains and brighten), in addition to a Diwali diya (a small lamp that’s lit). It’s priced at $90, with a retail worth of $137.

For her half, Mutyala stated: “Partnering with Phenomenal felt like such a pure match from the start. As a female-driven model that facilities on underrepresented communities, I spotted in a short time that they maintain the identical beliefs as Reside Tinted. I’ve recognized Meena for the reason that early days of beginning our respective companies, so it’s such a particular alternative for us to associate on a challenge, like celebrating Diwali, that ties in our heritage and celebrates our group.”

Phenomenal x Live Tinted box

The $90 Phenomenal x Reside Tinted field.
Courtesy/Morgan Foitle | Phenomenal Unveils First Magnificence Partnership in Celebration of Diwali – WWD


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