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Pharrell Williams Humanrace Brand Expands to Body Care: Details – WWD

Pharrell Williams is increasing his Humanrace skincare model to a brand new class.

The Grammy-winning musician’s model introduced on Friday that it’s coming into the physique care class with two physique bars, the Reenergizing Whiteclay Physique Bar and the Vitality Channeling Charcoal Physique Bar, that are each comprised of a soap-free formulation.

“We’ve spent the final yr educating individuals learn how to deal with their pores and skin and cling to a routine, however we consider that the routine doesn’t cease together with your face,” Williams stated in a press release. “You’ll want to care in your physique, too. Your physique deserves its personal time.”

Each merchandise are made with elements like snow mushroom extract, kaolin clay and rice powder and comply with the model’s ethos of minimal, but efficient merchandise. The Reenergizing Whiteclay Physique Bar is alleged to cleanse and hydrate the pores and skin and the Vitality Channeling Charcoal Physique Bar is supposed to easy and refine the pores and skin. The physique bars launch alongside the Humanrace Ceramic Physique Bar Dish, which is hand made in Arita, Japan. Just like the model’s different merchandise, the physique bars are packaged in eco-friendly supplies.

Pharrell Williams' Humanrace Brand Expands to Body Care

Humanrace’s new physique bars.
Courtesy

Williams launched Humanrace final November as a three-step routine with three merchandise: a rice powder cleanser, a lotus enzyme exfoliator and a humidifying cream all packaged in a vibrant inexperienced post-consumer waste recycled and refillable packaging.

“I believe your pores and skin is the sum of the routines you set into it,” Williams told WWD last year. “It’s not simply skincare, it’s pores and skin well being and as males, we haven’t been raised or suggested to look after our pores and skin in that manner. We simply rise up and go. Our face deserves its personal three minutes. Your face is the way in which you and folks talk collectively.”

The Humanrace physique bars might be accessible to buy beginning Nov. 22 on the model’s web site. The Reenergizing Whiteclay Physique Bar retails for $16 and the Vitality Channeling Charcoal Physique Bar retails for $18. The ceramic dish is accessible for $75.

READ MORE HERE: 

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https://wwd.com/fashion-news/fashion-scoops/pharrell-williams-humanrace-brand-body-care-1234993966/ | Pharrell Williams Humanrace Model Expands to Physique Care: Particulars – WWD

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