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Peloton’s push into video games could elevate e-sports bike racing

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“It was the perfect storm,” said Daniel McCarthy, an assistant professor of marketing at Emory University who has studied Peloton in-depth since it first went public in 2019. “People are cycling again. back – no pun intended – to gyms, training camps, and spinning classes, so the big question for Peloton is: Does it have enough rapport to keep subscribers now and in the future? ”

https://www.washingtonpost.com/video-games/2021/11/24/peloton-stock-video-games-esports/?utm_source=rss&utm_medium=referral&utm_campaign=wp_business Peloton’s push into video games could elevate e-sports bike racing

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