Palace Opens Harrods Pop-up With Exclusive Christmas Capsule – WWD

sportsasffDecember 6, 2021

LONDON – The cult brand of skateboarding Palace Coming Harrods.

From December 10 to 12, Palace will release “Palace Harrods” Pops up on the menswear floor of Harrod’s Knightsbridge store. The brand will also launch a co-branded collection, featuring items such as oversize varsity coats, beanies, hoodies with stockings, and vintage Harrods Christmas beanies.

The British luxury retailer says the Palace Harrods Hamper will be “the most talked about gift” and “the most iconic and memorable this Christmas”. The basket will include Harrods-branded tea, wine, a golden chocolate bar and a Harrods Palace green beanie or sock.

For this partnership, Harrods will be doing its first logo swap. The new logo will be featured on the clothing line and featured on store pop-ups with branded, custom-made rugs. There will also be a Palace takeover on e-commerce Harrods.

Palace founder Lev Tanju said the brand was “a pleasure to work with Harrods.”

“[It’s] a true institution in London and one of the largest stores in the world. I have been coming to Harrods since I was a kid: to work with them is an absolute dream come true,” he added.

Simon Longland, head of menswear at Harrods, commented that “Palace is known for its groundbreaking and unexpected collaborations, and this is absolutely one of the most surprising in a year full of collaborations. surprising work. When we decided to partner with Palace, a Christmas capsule was, in essence, our first thought, especially given the legendary Christmas stumbling block.”

“Palace is well known for merging its DNA with other brands and retailers to create a collection that is completely unique and unexpected, and we are extremely excited that they have partnered with such a brand. iconic brand like ours. He added