P448 Opens First Stand-alone U.S. Location on Fifth Avenue – WWD

Sneaker label P448 has touched down in New York Metropolis, opening its first U.S. retail location on Fifth Avenue.

The six-month pop-up at 587, close to Saks Fifth Avenue, Adidas and Puma, carries the model’s made-in-Italy footwear in 3,000 sq. ft of area, that includes art work and a mural by world artists from New York Metropolis, Los Angeles, London and Italy. Along with the product providing, the shop homes arcades and pinball machines for consumers and passersby to play, and a money wrap to be tagged with graffiti.

P448 was based by avenue artwork fanatics Marco Simone and Andrea Curtis in 2014 in a small city outdoors of Bologna, Italy. Kulkin met the duo and established a distribution deal in 2018 and purchased the complete firm in 2020.

Chief government officer Wayne Kulkin stated final 12 months the model achieved “triple-digit development as an organization” and for the year-to-date, wholesale is up 49 % and direct-to-consumer is up “sturdy triple digits,” he stated.

P448 is in 1,400 world doorways and half of its enterprise is in North America. The model operates two further world shops in China in Beijing and Chengdu, and has plans to open extra internationally in 2022, in addition to in Chicago and in Miami the place it’s at present working a pop-up at Showfields.

“I believe doing extra with much less is healthier,” stated Kulkin who’s hoping to open extra shops subsequent 12 months. “Shops must be a spot to socialize, a spot to cross-promote manufacturers so shops may be greater than a retailer. Individuals want to think about how we modify our trade. Our shops are nonetheless a part of socializing.” | P448 Opens First Stand-alone U.S. Location on Fifth Avenue – WWD


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