Overtime Sports Startup Launches College Athlete Creator Studio, Signs NIL Deal With Ceyair Wright – Deadline

EXCLUSIVE: Brooklyn-based sports activities startup Overtime, whose buyers embody Jeff Bezos, Drake, Alexis Ohanian and greater than 25 present and former NBA stars together with Trae Younger, Devin Booker, Klay Thompson and Pau Gasol, has launched a school athlete creator studio.

Benefiting from the current NCAA rule adjustments that enable faculty athletes to revenue from there title, picture and likeness, the content material studio has dedicated $1 million for title, picture and likeness offers with female and male athletes throughout all sports activities, beginning with Area Jam star and USC soccer participant, Ceyair Wright. He stars in a brand new Time beyond regulation sequence, Twin Risk, that focuses on Wright’s life over the previous few months of highschool as he ready for the discharge of Area Jam: A New Legacy and his transition to varsity.

The corporate is in talks with over a dozen different excessive profile faculty athletes round creator based mostly content material, together with short-form and long-form video sequence and podcasts, attire, and model sponsorship alternatives.

“The current rule adjustments by the NCAA have created new alternatives for athletes to comprehend their worth and to capitalize on their inventive expression within the burgeoning creator financial system,” stated Time beyond regulation’s CEO and Co-Founder, Dan Porter. “We’ve got lengthy wished to observe athletes on their highschool journey into faculty and now we will, sharing their distinctive tales, passions, and inspiration with the subsequent era sports activities followers.”

Since its founding lower than 5 years in the past, Time beyond regulation’s content material, overseen by Chief Content material Officer Marc Kohn, has reached over 50 million social media followers, the bulk under-35, logging greater than 1.5 billion month-to-month video views.

“I grew up as an enormous fan and follower of Time beyond regulation and it’s surreal to now have my very own present on the platform,” stated Ceyair Wright. “I’m honored to be the primary NCAA athlete to have the chance to be part of Time beyond regulation’s new content material studio and sit up for seeing the tales from my fellow athletes.”

On the heels of his breakout starring position reverse LeBron James in Area Jam: A New Legacy, Wright lately signed with administration firm 3 Arts Leisure.


https://deadline.com/2021/08/overtime-college-athlete-creator-studio-nil-deal-ceyair-wright-1234811859/ | Time beyond regulation Sports activities Startup Launches School Athlete Creator Studio, Indicators NIL Deal With Ceyair Wright – Deadline


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