OP Signs Licenses as 50th Anniversary Approaches – WWD

Ocean Pacific is gearing up for a milestone birthday in 2022.

The surf model will flip 50 subsequent yr and in anticipation, its proprietor, Iconix Brand Group, has signed quite a lot of multiyear offers throughout a number of classes together with males’s, ladies’s and youngsters’s attire, swimwear and footwear. OP, which was based by Jim Jenks to serve the wants of surfers out and in of the water, already has licenses with Clearvision for eyewear, 2B for perfume, Rolling Thunder for skateboards, JS Royal for house decor and Himatsingka for seaside towels.

The brand new offers embrace males’s and boys’ attire with Castlewood Attire for the U.S. and Canada. The gathering will launch in spring of 2022 and can function reinterpretations of basic kinds comparable to corduroy shorts, swimwear and a brand new assortment of out of doors attire designed to mirror the model’s laid-back California aesthetic.

“Individuals are typically spending much more time outside. The OP model is all concerning the outside lively seaside life-style. Our merchandise shall be constructed to catch the wave of this development,” stated Jeffrey Siskind, president of the Bernette Textile Co., a division of Castlewood Attire.

As well as, Iconix has signed a take care of ACI Worldwide for males’s, ladies’s and youngsters’s footwear that can even launch subsequent spring within the U.S. and Canada. The road will vary from flip-flops and sandals to clogs, aqua socks and canvas footwear to enchantment to the model’s seaside life-style.

Iconix has turned to Amerex to turn into the brand new U.S. and Canadian ladies’s and youngsters’s swimwear licensee. The corporate will supply up shiny colours, tropical prints and vintage-inspired graphics for the gathering that can launch subsequent spring and retail for beneath $100 for one-pieces and $50 for separates.

Lastly, One Step Up has been licensed to relaunch a line of girls’s sports activities and activewear. “OP has been a family title for the reason that ‘70s and has large recognition to the American client,” stated Harry Adjmi, CEO of One Step Up.

All of those classes shall be focused to mid-tier division and specialty shops in addition to off-price retailers. They can even be bought on-line.

Bob Galvin, CEO of Iconix, stated, “The timeless and well timed enchantment of the model has gained a devoted fanbase through the years and we look ahead to persevering with to increase throughout new classes comparable to ladies’s and women’ outerwear and seaside equipment to deliver OP to its full potential as a real full-service lifestybrand.”

Ocean Pacific was acquired by Iconix in 2006 for $54 million from its then-owner Warnaco Group. Iconix additionally owns and licenses Candie’s, Joe Boxer, Starter, Danskin, Marc Ecko and quite a lot of different manufacturers. Final month, the New York-based model supervisor accomplished a deal to be bought by Lancer Capital in an all-cash deal for $3.15 a share, which totals $585 million together with debt.

https://wwd.com/fashion-news/sportswear/op-signs-licenses-as-Fiftieth-anniversary-approaches-1234908721/ | OP Indicators Licenses as Fiftieth Anniversary Approaches – WWD


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