Dedication to the bit is stronger than ever in Tim Heidecker’s announcement of On Cinema season 12. Heidecker begins with an in-character newsflash from HEI Headquarters that his comedy internet sequence with Gregg Turkington will debut its new season on October 6. The announcement rapidly morphs into an opportunity for Heidecker to satirize crypto-grifters, saying the launch of “HEI factors,” which he describes as “a simple strategy to construct worth and present your loyalty to the HEI Community. HEI factors will quickly turn out to be the dominant type of forex as we glance ahead in the direction of a cash-free future.” Heidecker mimics the speaking factors of “get wealthy” scams, saying “HEI factors trickle down and trickle up,” they “put you accountable for your funds,” and so they’re negotiating in order that they can be utilized to lease films at Redbox. The brand new season will stream on HEI Community, which is an in-universe platform parodying the likes of Infowars and the Every day Wire that doubles as a method for Turkington and Heidecker to personal their work outdoors of Grownup Swim. On Cinema is mainly immersive theater at this level.
https://www.vulture.com/2021/09/on-cinema-at-the-cinema-is-returning-for-season-12.html | ‘On Cinema on the Cinema’ Is Returning for Season 12