Olympics TV Ratings Down a Lot, But in Line With Broadcast Declines – The Hollywood Reporter

By means of the primary week of the Summer Olympics, NBCUniversal’s primetime viewers has fallen precipitously — by nearly 42 % — in comparison with the final summer time video games in 2016. Given the way in which viewership linear TV has cratered up to now 5 years, nonetheless, that shouldn’t come as a lot of a shock.

Actually, the declines for the Olympics aren’t a lot completely different than these for broadcast TV as a complete over the previous half decade.

By means of seven nights, the Summer time Olympics are averaging 17.5 million primetime viewers — together with 19.5 million on Thursday, the second highest mark to date, for an evening that includes taped protection of Sunisa Lee’s gold medal within the ladies’s gymnastics throughout. The primetime complete consists of NBC, a number of of NBCU’s cable shops and streaming properties (NBCOlympics.com, the NBC Sports app and Peacock).

Over the identical interval in 2016, NBC’s protection from Rio de Janeiro averaged a little bit greater than 30 million viewers.

The 2016 Olympics had some built-in benefits: Rio is simply an hour forward of Jap time in the US, permitting for extra reside occasions to air in primetime. It additionally wasn’t carried out throughout a pandemic, which meant in contrast to the Tokyo video games — already delayed a yr because of COVID-19 — stadiums and arenas in Rio have been stuffed with cheering followers, which tends to make for a extra engaging TV expertise too.

These components, plus issues like Simone Biles’ withdrawal from the ladies’s gymnastics competitors, have all probably pushed NBCU’s numbers down. However the Olympics’ viewers hasn’t shrunk any greater than broadcast TV as a complete.

For the 2015-16 TV season, the typical primetime community present averaged about 7.18 million viewers, together with every week of delayed viewing. Thirty-five collection (excluding sports activities pre- and post-game reveals) averaged higher than 10 million viewers.

Within the simply accomplished 2020-21 season, the typical viewers for a primetime community collection was 4.4 million — a decline of 39 %, solely three factors decrease than the dip for the Olympics to date. Solely eight collection broke the ten million viewer mark for the season.

The place’d these viewers go? Properly, 5 years in the past, Netflix, Amazon Prime Video and Hulu had between 40 and 50 lively unique collection. HBO Max, Apple TV+ and Peacock didn’t exist but; Paramount+ forerunner CBS All Entry wouldn’t debut its first unique collection till 2017.

Now, streaming companies have hosted premieres not less than 47 collection … in June and July alone. Scripted streaming collection alone will probably depend greater than 200 earlier than the yr is out. That truth, coupled with hundreds of thousands of TV properties eliminating conventional cable bundles in previous half-decade, has shrunk the accessible viewers.

A better (although nonetheless small) share of viewers can also be streaming its Olympics content material in primetime. Streaming is up 19 % vs. 2016, with customers watching 2 billion minutes of protection within the first week. Streaming viewers make up about 4 % of the entire primetime viewers for the video games to date.

https://www.hollywoodreporter.com/television/tv-news/olympics-tv-ratings-tokyo-week-1-1234990915/ | Olympics TV Scores Down a Lot, However in Line With Broadcast Declines – The Hollywood Reporter


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