Olivia Rodrigo, singer, songwriter and actress, has partnered with Casteify, a direct-to-consumer lifestyle brand known for its phone cases and electronic accessories. They collaborated on a Hardened Hearst collection, creatively directed by Rodrigo, who carefully selected each design.
“It was truly amazing to be able to help create this collection with Casetify, which reflects my vision and keeps sustainability at the forefront of every design,” says Rodrigo, who released his debut album, “Sour,” earlier this year, to critical and commercial success. She has become famous, coming with a vintage wardrobe, helping to bring secondhand shopping into the mainstream.
Rodrigo will appear in Casetify’s social campaign and the company’s first away from home campaign. This is the beginning of a year-long partnership that includes a live event and another collection.
Wes Ng, co-founder and chief executive officer of Casetify, said, “Olivia has used her voice to inspire people across the globe to express themselves, and that is our mission at Casetify. From her ability to connect with young people to her desire to support sustainability, we are delighted to partner with her. ”
The designs from the Hardened Heart collection will feature on Casetify’s latest line of sustainable phone cases made with Re/Casetify technology, a new innovation that transforms old, worn phone cases used into completely new ones. There will also be designs on a range of the best-selling Impact and Ultra Impact cases, made with 65% recycled materials and resistant to drops up to 10 feet.
Other styles in the collection include the signature mirror case and the newly launched Super Degradable Case, which is a 100% biodegradable accessory.
Products in the collection retail between $45 and $75 and are available through Casetify’s e-commerce and the new Casetify Co-Lab app, available in the App Store, with products shipped to more than 100 countries. The collection will be available on December 15. The collection waitlist goes live at midnight.
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https://wwd.com/accessories-news/accessory-trends/olivia-rodrigo-partners-with-casetify-for-accessories-1235013143/ Olivia Rodrigo Partnering with Casetify for Phone Accessories – WWD