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Off the heels of its Gucci collab, 100 Thieves names Lexus as next luxury brand partner

100 Thieves has added another impressive partner to its roster, announcing Lexus as their first luxury automotive partner just days after revealing a clothing collaboration with Gucci.

The organization announced its new partner with a short video of their four content creators, Valkyrae, Enable, Yassuo and Fuslie, stepping out of a Lexus. The 100 Thieves Content House will be renamed the Lexus Content House, and Valkyae and Fuslie are now Lexus Ambassador.

“Since 1989, Lexus has been committed to being a visionary, forward-thinking brand for luxury customers. Very honored to have Lexus as the official sponsor of the content house,” the organization said in a tweet.

100 Thieves recently announced a partnership with the high-end clothing brand Gucci, which includes a $2,400 backpack. The creator-patterned clothes for this collaboration are all relatively expensive, so think twice before trying to recreate the outfit. Lexus is another luxury brand with the cheapest car prices starting at $33,000 and higher-end options starting at $101,000.

100 Thieves also collaborates with other notable names such as AT&T, Twisted Tea, and Rockstar Energy. Each partnership or collaboration expands the reach of the organization and exposes them to new audiences.

“We are thrilled to partner with such a legendary and premium brand as Lexus,” 100 Thieves founder and CEO Nadeshot said in a press release. “Both of our brands are focused on quality and innovation in each of our industries. We’re excited to introduce fans to the new set of wheels and all the exciting content coming from the content house. “

Fans can look forward to a future collaboration between 100 Thieves and Lexus as they create content and create “enhanced experiences.”

https://dotesports.com/culture/news/off-the-heels-of-its-gucci-collab-100-thieves-names-lexus-as-next-luxury-brand-partner | Off the heels of its Gucci collab, 100 Thieves names Lexus as next luxury brand partner

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