The proprietor of a Ben & Jerry’s store on the Higher West Facet isn’t candy on the corporate’s freeze on ice cream gross sales within the West Financial institution.
Joel Gasman, who runs the shop on West 104th Road and Broadway, stated he simply can’t abdomen the boycott imposed last week in Israeli-occupied areas — claiming it’s precipitated his enterprise within the Massive Apple to tank.
“We couldn’t sit again and watch with out talking up,” Gasman informed The Submit on Thursday.
“It has positively harm our backside line and our general retailer worth. We did concern boycotts from prospects. We nonetheless do,” stated Gasman who, like a lot of his prospects, is Jewish.
He added, “We’ve misplaced some foot site visitors in addition to larger catering jobs that often assist us throughout the summer time. We’re getting dangerous reviews on-line that don’t have anything to do with the shop, solely with regard to company’s views.”
However regardless of the dwindling gross sales, Gasman plans on serving up some simply desserts — within the type of a 10-percent donation of his earnings to fund instructional causes in Israel in protest of the Vermont-based ice cream maker’s politics.
“It’s been upsetting for us,” he stated, stressing that he and different homeowners of Ben & Jerry’s outlets don’t have anything to do with the selection to halt frozen deal with gross sales within the embattled area. “We felt like many individuals didn’t perceive the character of a franchise enterprise and the way small enterprise homeowners are affected by their dad or mum company’s views.”
On July 19, Ben & Jerry’s introduced it will cease promoting ice cream in “Occupied Palestinian Territory,” saying it’s “inconsistent with our values” — and sparking backlash from Israelis and worldwide Jewish teams, a few of whom known as the transfer anti-Semitic.
Israeli Prime Minister Naftali Bennett slammed the ban as “a obtrusive anti-Israel measure” and International Minister Yair Lapid known as it a “shameful give up to anti-Semitism.”
Public officers within the US have additionally criticized the transfer — with states together with New York adopting anti-boycott legal guidelines threatening to divest their pension funds from the firm Unilever, which owns Ben & Jerry’s.
Earlier this week, Gasman posted an announcement on Fb calling the agency’s transfer half-baked.
“The current actions by [B&J’s] company workplace don’t mirror our private views, and we’re saddened by the influence that this has had on our enterprise and the Jewish group,” wrote Gasman in a statement on Facebook. “We’re proud Jews, People, and energetic supporters of the New York Jewish group and State of Israel.”
He added, “The one concern it’s best to have when coming into our retailer is deciding in order for you rainbow or chocolate sprinkles!”
Greater than 380 folks commented on the put up, many in assist of the Higher West Facet enterprise proprietor.
Some prospects on the retailer stated they’d come to assist the store’s stance on Israel — and its pledge to donate earnings to the nation.
“I’m not often a Ben & Jerry’s ice cream fan, and I heard concerning the 10 %,” stated Zoe Goldstein, 23, of Riverdale, who purchased two pints of Chunky Monkey and a pint of Chocolate Remedy for her sick sister Wednesday.
“I don’t even stay round right here, but when I have been to ever get a pint of ice cream it will be from this retailer,” she stated.
Others echoed assist for Gasman’s stance and the store itself.
“I really feel he’s in a troublesome spot, however sadly the impartial board of administrators at Ben & Jerry’s has its blinders on about Israel,” stated Gabriel Boxer, a kosher advisor in New York.
“As a enterprise proprietor, I sympathize with him and really feel dangerous for him, however there’s a company entity singling out the one Jewish state on this planet. There needs to be outrage and protests.”
https://nypost.com/2021/07/28/nyc-ben-jerrys-blames-west-bank-ban-for-slow-sales-vows-donation-to-israel/ | NYC Ben & Jerry’s blames West Financial institution ban for gradual gross sales