Nordstrom’s newest pop-up idea is centered across the nuances of American type.
For Idea 014: Discovered In Translation: A New Language of American Model, Sam Lobban, Nordstrom’s senior vp of designer and New Ideas, labored with Jian DeLeon, a Philippines-born immigrant and the corporate’s males’s style and editorial director, and Joshua Kissi, a Ghanaian-American photographer and filmmaker, on the store that opens Thursday.
Collectively, they curated an assortment and marketing campaign that displays their interpretation of conventional American type codes.
“As an immigrant myself, that is probably the most private venture I’ve labored on,” DeLeon mentioned. “It displays my perception that non-public type is a way for genuine self-expression, and it’s additionally an homage to how Joshua Kissi and I first met over a decade in the past — two younger guys who had an appreciation for traditional sportswear and determining find out how to inject our personal individuality into it. We’re each graduates of a sure college of males’s type lovers who discovered most of what we learn about clothes off of the web, and within the course of realized that American type, just like the nation itself, is strengthened by the varied cultures and identities who proceed to redefine it for brand new generations.”
Males’s ready-to-wear, sneakers and equipment are supplied within the store from Baracuta x Needles, Champion Tears, and Eric Emanuel x New Period, together with unique capsules from Beams, Bel-Air Athletics, Drake’s, Overseas Foreign money, G.H. Bass, Our Legends, and Schott NYC. Worth factors vary from $20 to $1,960.
“One among our favourite elements of the New Ideas platform is the chance to carry folks collectively to create one thing particular for the Nordstrom buyer,” Lobban mentioned. “Relationships like Jian and Joshua’s are the foundations of those outlets and we’re excited to share their distinctive viewpoint on fashionable males’s put on by way of Discovered In Translation.”
Nordstrom will donate 5 p.c of the whole gross sales from Idea 014 to Youngsters In Want of Protection, with a minimal donation of $25,000. KIND is a nongovernmental group dedicated to the safety of unaccompanied and separated kids that works to make sure they’ve entry to authorized counsel. Nordstrom will even associate with KIND to supply volunteer alternatives for its workers and the kids inside KIND’s community.
The visible marketing campaign for Idea 014 was shot by Ghanaian photographer Lawrence Agyei underneath the director of Kissi and DeLeon.
“As an artist and storyteller, my tradition has at all times been a backdrop of how I began to navigate the world round me,” Kissi mentioned. “Being Ghanaian and rising up in New York Metropolis within the west facet of the Bronx felt like being on the streets of Accra typically. Discovered In Translation speaks to immigrant communities’ contributions right here in America that supersede the financial growth of the American ‘Dream’ however relatively the desires they selected again of their respective homelands. I used to take a look at photographs of my father again in Ghana in the course of the ’70s sporting a double-breasted blazer, flared tweed pants and a kente-patterned shirt. It’s from these household albums that I instantly recognized what it regarded like to hold your tradition with you wherever you go because it’s your superpower.”
The custom-built store is meant to juxtapose fashionable streetwear inside a traditional males’s retailer aesthetic and options uncooked woods, saturated colours and classic type wallpaper.
Discovered In Translation can be obtainable on-line in addition to in 12 shops: the lads’s retailer in New York Metropolis, downtown Seattle, Michigan Avenue in Chicago, South Coast Plaza in Costa Mesa, Calif., Style Valley in San Diego, Century Metropolis in Los Angeles, Valley Honest in San Jose, Calif., Tysons Nook in McLean, Va., Northpark in Dallas, Phipps Plaza in Atlanta, Aventura, Fla., and Pacific Middle in Vancouver, British Columbia.
https://wwd.com/business-news/retail/nordstroms-pop-up-concept-014-found-in-translation-jian-deleon-joshua-kissi-american-menswear1234901185-1234901185/ | Nordstrom’s Newest Pop-up Redefines American Model – WWD