Nordstrom Opens Pop-up for Golden Goose in New York Flagship – WWD

With in-person buying again in swing, so are pop-ups, and Nordstrom simply debuted a brand new one: A Golden Goose outpost in the midst of its Manhattan flagship, to have a good time the sneaker and trend model’s twentieth anniversary. As a part of its revolving Middle Stage platform, Nordstrom is internet hosting the Italian luxurious label from Monday by Sept. 19 in a pop-up shop that options Golden Goose’s newly launched Golden Assortment in addition to its Archive Assortment. The Golden Assortment consists of ready-to-wear and equipment for women and men, together with jackets, attire, sweaters, denim, T-shirts, hats and extra.

“In an period of newness, the actual problem we confronted with this assortment was to create a timeless wardrobe, made up of iconic clothes with worth mendacity not solely prior to now and within the current, but additionally sooner or later,” mentioned Silvio Campara, chief govt officer of Golden Goose.

The Archive Assortment consists of 4 reissues of the model’s widespread sneaker kinds: Tremendous-Star, Francy, Mid Star and Slide.

“We chosen a few of our most cherished kinds from our archive and introduced them again to life, creating an unique capsule assortment that celebrates our distinctive sneakers heritage,” Campara mentioned. Nordstrom determined to host the model since, in line with Sam Lobban, the retailer’s senior vp for designer and new ideas, Golden Goose is widespread with Nordstrom prospects and so they have been nice companions.

“As quickly as we noticed their new ready-to-wear assortment we knew we wished to do one thing particular to commemorate the launch — and their twentieth anniversary,” Lobban mentioned. “We’re all the time on the lookout for thrilling new concepts to point out our prospects, whether or not or not it’s new manufacturers they’ve not seen earlier than or one thing from one in all their favourite manufacturers they know and love. On this case, we had the chance to point out a full wardrobe providing from one in all our buyer’s favourite footwear manufacturers and to actually deliver the model story to life within the course of.”

Past the brand new collections, the Sneakers Maker co-creation expertise supplied on the pop-up will enable prospects the chance to personalize their Golden Goose purchases with unique therapies and particulars. Golden Goose artisans can be readily available in-store to assist prospects create the precise look they need by a collection of charms, studs, crystals and handwritten messages.

Items of the pop-up and the Golden Assortment can be out there in seven Nordstrom areas aside from the flagship, together with Chicago, Vancouver and Scottsdale, Ariz.

“We’ve been constructing on this relationship for years and we’re happy with what we achieved and created collectively, and we’re trying ahead to many thrilling initiatives sooner or later,” Campara mentioned. | Nordstrom Opens Pop-up for Golden Goose in New York Flagship – WWD


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