Nordstrom Inclusive Beauty: 19 Black-Owned Beauty Brands to Shop

If you happen to’re a frequent Nordstrom shopper, chances are you’ll have already got observed the retail large’s dedication to increasing its magnificence choice and filling its cabinets (each digital and bodily) with numerous manufacturers that serve Black and brown shoppers — ones which have typically been ignored or undervalued within the magnificence market specifically. First launched in October 2020, Nordstrom’s Inclusive Beauty class continues to develop and add extra unimaginable and progressive Black-owned beauty brands to its lineup. 

The retailer additionally just announced this month that it is taking the 15 Percent Pledge — committing over the following 10 years to extend complete purchases from manufacturers owned or based by Black people ten instances over by the tip of 2030. By partnering with the non-profit group, Nordstrom is dedicating 15 % of its shelf area to Black-owned companies. It is the primary of almost 30 retailers to make a 10-year dedication, wherein time it’s going to work to extend the variety of Black-owned and based firms it companions with.

It is already effectively on its manner. You may discover loads of Best of Beauty and Readers’ Choice Award winners among the many star-studded choices, which now embrace Magnificence Bakerie, Child Tress, Briogeo, Unsun, and Uoma Magnificence. Nordstrom describes this part as “a curated assortment of merchandise created for everybody, no matter pores and skin or hair sort, tone, complexion, or texture” — in different phrases, what ought to be the baseline customary for all the beauty industry

In fact, we respect seeing such a ubiquitous firm prioritizing Black-owned brands and shining a lightweight on all the exhausting work unbiased manufacturers are placing in behind-the-scenes to make sure Black consumers really feel seen, heard, and represented in an trade nonetheless largely led by white males. And belief us after we inform you that these manufacturers make up a few of our favourite make-up, hair-care, and skin-care merchandise available on the market. 

Now, with out additional ado, store Nordstrom’s Inclusive Magnificence class to search out your new must-haves for 2021 and past.

All merchandise featured on Attract are independently chosen by our editors. Nonetheless, if you purchase one thing via our retail hyperlinks, we could earn an affiliate fee. | Nordstrom Inclusive Magnificence: 19 Black-Owned Magnificence Manufacturers to Store


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