UK cinemas are poised for the largest opening weekend but for any film because the pandemic started.
After a 12 months and a half of delays and 4 launch date modifications, “No Time to Die” is lastly upon us, which suggests Bondmania is about to start. With the twenty fifth entry within the James Bond franchise hitting UK theaters on September 30 and US theaters on October 8, cinema chains are staffing up forward of what appears to be the largest opening weekend because the pandemic started.
In line with a brand new report out of The Guardian, theater chain Vue, which is exhibiting Cary Fukunaga’s film in all 91 of its places, has “needed to improve employees numbers by about 10%, including about 450 new staff to its 4,500 common work pressure.”
“It will be the largest opening weekend because the pandemic started,” mentioned Tim Richards, the chief govt of Vue, which is the UK’s third-largest theater chain. “Covid and altering shopper habits imply there are extra advance bookings made now than we used to see, however that it appears like Bond goes to have the largest opening weekend right here since ‘Avengers: Endgame’ in 2019.”
“No Time to Die,” which stars Daniel Craig in his closing bow as James Bond, is poised to turn out to be the second greatest Bond movie in the UK since 2012’s “Skyfall.”
“We bought extra [advance] tickets to ‘No Time to Die’ in 24 hours than we did for ‘Spectre’ in a month,” mentioned Richards. “To be even-handed, there at the moment are important will increase upfront bookings, however it’s nonetheless monitoring to be larger than ‘Spectre.’”
Craig’s Bond swan track is ready to be the largest movie of the 12 months within the UK, however can it wrangle audiences around the globe who’re weary about returning to film theaters?
“Since just one Bond movie has ever grossed $1 billion, I’m probably not going out on a limb right here by saying ‘No Time To Die’ received’t attain that field workplace bull’s eye in the midst of a pandemic,” Jeff Bock, a senior field workplace analyst on the trade analyst Exhibitor Relations, advised The Guardian. “In reality, with just one home launch topping half that in 2021, simply getting midway there could be an achievement.”
https://www.indiewire.com/2021/09/no-time-to-die-uk-theaters-extra-staff-1234667440/ | No Time to Die: UK Theaters Add Additional Workers Forward of Launch