Nintendo decided to release a more expensive level of Expansion Pack for Nintendo Switch Online (NSO) this service has been controversial, at least. Many fans have taken issue with NSO’s Internet quality and the trickle-down feed of NES and SNES games meant to serve as exclusive benefits. Raise the price to about $50 USD for individuals in exchange for limited access N64 Library and Sega Genesis, as well as Animal Crossing: New Horizons‘ Happy Home Paradise DLC, not enough to appease them.
overview trailer for Nintendo Switch Online + Expansion Pack has over 100,000 dislikes on YouTube as of October 31, 2021, and as of the time of this writing, the number is close to 190,000. Clearly Nintendo needs to do more if it wants to justify the price hikes for its online service. Really improve the Switch’s Internet quality for games like Super Smash Bros. will certainly help, but it seems the company is more interested in subscription add-ons. In that case, creating some NSO-specific game demos could be a solid selling point.
Attracting New Customers to Nintendo Switch Online
Which games get demos on the Nintendo Switch has changed over the years. Some first party headers like Pikmin 3 Deluxe and third-party headers like Monster Hunter Stories 2: Wings of Ruin or Hyrule Warriors: Age of Calamity released demos that bring material benefits. These benefits include things like new game modes in Pikmin 3or continue on to the main game if the player decides to buy it – which they might prefer to do after enjoying the demo.
By offering some exclusive demos through NSO, one could argue that Nintendo is adding a price tag to things that should be given away for free. However, Nintendo needs more ways to promote its service, and extra features for specific games is certainly one way they can reach it. Because the company made odd marketing decisions like release a Metroid Dread demo A few weeks after the game’s launch, using some demos as fodder to attract customers to NSO wouldn’t be far off.
When choosing which game will receive the demo NSO and which should be made public, the obvious answer would be to make Nintendo’s first-party games exclusive. Third-party developers will definitely want to showcase their games in front of as many people as possible prior to launch to boost word-of-mouth marketing. Meanwhile, it would make sense for Nintendo to use demos for expected console sellers like Metroid Dread to attract people to its own paid online service.
However, there is also room for some overlap. Earlier this month, Online Conversion subscribers got access to a free trial The World Ends With You: The Last Combination, which runs until November 23 and comes with a 30% discount in the Switch eShop. Although this test started a few months after the launch of its sequel NEO: The world ends for you (also 30% off), obviously to see how the Square Enix developer would benefit from the increased visibility.
If Nintendo and Square Enix revolves around having a completely open free trial to something like a limited demo for The world is over for you, it could easily be included in NSO’s perpetual offerings alongside NES, SNES, N64, and Genesis games. Extending this idea to other partnerships seems like an obvious way to both increase the value of each other. Nintendo Switch Online and extend the marketing funnel without including an end date like in the free trial. If Nintendo’s strategy to justify the Expansion Pack is “just add more”, then exclusive demos are one avenue to consider.
Twitch overturns Thursday’s ban on popular streamer Amouranth, allowing her to return to the streaming platform in just three days.
About the author
https://gamerant.com/nintendo-switch-online-expansion-pack-demo-exclusivity-price-justification/ Nintendo Switch Online Expansion Packs May Include Exclusive Game Demos