Nike Targets The Sale of ‘Customized’ Jordans, AF1s, Chuck Taylors – WWD

Nike say it fainted not fake.

In a pair of trademark lawsuits filed in Oregon and California federal courts this week, the active clothing retailer sold Nike Air Jordans and Chuck Taylor All Stars, targeting companies that sell art for Nike’s usual fare.

In the game against Kickrich LLC, Nike took issue with Kickrich products, including custom shoes marketed as “Custom Prime Nike Air Jordan 1” – modified Jordans to integrate the Amazon logo Prime in the upper part of the shoe. In another lawsuit against Drip Creationz, Nike took issue with that company’s modifications to Air Force 1s to represent swoosh markings in designs that included plaids and quirky prints. other.

The lawsuits say the custom shoes sell for thousands of dollars.

“While the respondent’s ‘custom’ products may use parts of genuine Nike and Converse shoes, the genuine parts have been altered and incorporated non-genuine parts or the logo of the defendant. other brands to the point where they are no longer meaningfully considered Nike or Converse shoes,” Nike argued in one of the complaints. “Instead, they become new products over which Nike and Converse have no control.”

Outfits under Nike’s deal earlier this year with MSCHF on the sale of rapper Lil Nas X “Satan Shoes”, tied to the visual theme of his popular video for “Call Me by Your Name” he released in March.

With these clothes, the sports retailer seems to signal a broader disapproval of its stance of selling unauthorized art modifications to their shoes and suggests they will take criminals court.

“Nike and Converse have no desire to limit the personal expression of creators and artisans, many of whom are the brand’s biggest fans,” Nike said in one of the shorts. My newest shirt this week.

“But Nike and Converse cannot allow “customers” like the defendants to build businesses on their most iconic brands, undermining the value of those brands and the message they convey. they convey to consumers,” it said.

“The more unauthorized ‘customs’ are produced and sold, the harder it is for consumers to identify authorized and authentic collaborative products; Ultimately, no one will know which products are approved by Nike and Converse and which they are not,” Nike wrote in its complaint.

The defendants could not be immediately reached for comment on Wednesday. | Nike Targets The Sale of ‘Customized’ Jordans, AF1s, Chuck Taylors – WWD

Huynh Nguyen

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