New York & Company to Add Men’s Wear – WWD

New York & Firm is taking the plunge into males’s put on.

The ladies’s specialty retailer retailer, which was acquired by The Saadia Group in fall 2020 and is now solely digital, will right this moment introduce its first assortment of males’s put on.

The road will embody on a regular basis necessities akin to T-shirts, sweaters, fleece hoodies, joggers, pants, denims, jackets and luggage. Sizing shall be inclusive and can vary from small to XXL in tops and 30 to 40 in pants and denim. The 150-item males’s assortment ranges in value from $29.95 to $129.95 and can characteristic washed cottons and items with added stretch for consolation and motion.

Along with males’s put on, the retailer will increase its ladies’s footwear providing and can provide residence items as nicely for the primary time.

Looks from New York & Company’s first men’s collection.

Appears to be like from New York & Firm’s first males’s assortment. 
Courtesy Picture

The improved footwear providing, which can launch in September, will embody extra premium merchandise. For the primary time, the footwear shall be designed in-house and the 85-piece assortment will retail for $39.95 to $119.95 and can embody flats, mules, pumps, booties, boots in solids and prints, together with houndstooth, snake print, leopard and others. The brand new footwear assortment shall be out there in sizes six to 11, and can embody half sizes for the primary time.

To introduce the expanded footwear assortment, New York & Firm has tapped trend mannequin Chanel Iman to be the face of its fall marketing campaign.

“We’re repeatedly in search of totally different avenues to offer New York & Firm’s prospects with a whole assortment of merchandise to be the go-to vacation spot for all their model wants,” stated Jack Saadia, principal and cofounder of The Saadia Group. “Increasing on our product strains to incorporate males’s put on and a wider array of ladies’s footwear was the pure subsequent step within the progress of the model.”

Final September, Saadia Group purchased the e-commerce enterprise of RTW Retailwinds Inc., which included New York & Firm and Style to Determine, which makes a speciality of plus sizes, for $40 million by a bankruptcy public sale. A month later, it additionally purchased Lord & Taylor and its mother or father firm Le Tote for $12 million. | New York & Firm to Add Males’s Put on – WWD


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