New Sustainable Fashions, Bio-Polyester Bags and more – WWD

How brand new spins are used: A host of new companies are vying for sustainability tools by turning over the top.

“We-Ar4 was founded on the core value of being as accountable as possible in everything we do,” said Anna Bakst, We-Ar4 co-founder and president and chief executive officer of We-Ar4 Well-funded biotech company Modern Meadow said.

Bakst shared how We-Ar4 exclusively uses frugal pieces in its styling and specializes in sourcing the majority of each capsule collection with 85% to 95% excess, which the brand identified as industry deadlock or surplus, or more textiles and leathers that go unused each season.

“We ‘save’ the high-quality leathers and luxury textiles left over from previous seasons by other brands, starting there and reverse engineering, championing and honoring it,” says Bakst. honor what others haven’t used,” says Bakst.The concept is common to many small designers and doesn’t go to waste.

The brand has five capsule collections each year with the most recent being the Capsule 003, which includes 35 pieces priced between $95 and $795, as well as handbags from $95 to $495.

We-Ar4’s co-founder, creative director and product manager Michele Rutigliano describes the latest capsule as “slick, smart and easy”. The capsule, she says, is about “exploration and distortion” and “switching perspective and letting go of preconceived notions.”

In another example of responsible people at launch, Blue & Yellow from San Francisco specializes in responsible basics for men and women using recycled raw materials.

The brand launched the “Recycled & Respun” line as well as the “Rescued & Revived” lines at launch using textiles from the majority of post-industrial recycled polyester and cotton sources. The assortment includes shirts, t-shirts, joggers, and more and ranges in price from $18 for socks to $198 for overalls.

Michael Seville, co-founder and chief executive officer of Blue & Yellow, said: “Our Rescued and Revived collection uses excess or lightly damaged fabrics from the apparel industry. “Every year, $100 billion of fabric is wasted worldwide. In San Francisco alone, we send 4,500 pounds of textiles to the landfill every hour.”

One such innovation, the Muir crewneck, is made of 50% recycled cotton Recover (from Southern Europe-based material innovation company of the same name), 48% recycled polyester and 2% elastomer.

Blue and yellow, overalls, sustainable

Overalls from Blue & Yellow, out November 2021.

Above resell up front, there’s Robe Look, a premium service and resell The market stocks pre-owned clothing from the wardrobes of celebrities and athletes.

Robe Look handles all the logistics, including processes like authentication, product washing, and listing. Prices are determined by market rates as well as factors such as availability, availability, and demand. Additionally, each drop will give no less than 20 percent of proceeds to a charity chosen by the original clothing owner.

The startup held its first product drop last week of two collections, one by NBA Lakers star Avery Bradley and Taurean Prince of the Minnesota Timberwolves. The next premiere is scheduled for Thursday and features DJ Augustin from the Houston Rockets, which supports the Stroke of Love youth development institute.

Robe Look has touted brands like Yeezy, Fear of God, Off White and Dior that have been worn by the talent before.

“We are very pleased with the consumer response so far,” Chad W. Patterson, founder and chief executive officer of Robe Look, told WWD. “25% of the products we offer sold within 48 hours. As we grow and gain more reach as a company, we are confident that we will continue to serve our market and consumers better with each collection drop. ”

Patterson said Robe Look is uniquely poised to capture market share as a Black-owned brand, “it’s important to understand the culture, work with athletes like the founders, and understand it.” the level of motivation of the people BIPOC fashion, trends and purchasing power,” he said.

DJ Augustin, Off-White, Virgil Abloh

A resale of Off-White for Robe Look, supplied by DJ Augustin’s wardrobe.

Join hands to contribute to biodegradable Poly bags: There’s a day for everything these days, and in honor of World Soil Day (it’s Sunday), Scotch & Soda is partnering with TIPA, a company that creates compostable and compostable packaging biodegradation.

The deal is part of the Amsterdam-based brand’s commitment to phase out plastic bags for all products by 2025.

By 2022, a minimum of 1 million Scotch & Soda garments will be packaged in TIPA bioplastic bags. As the brand’s spring and summer collections hit stores, TIPA bags will account for 21% of total product packaging for high-volume items such as t-shirts, jeans, sweatshirts, sweaters and shirts on men’s, women’s and children’s clothing, Scotch & Soda said.

Fashion Brands used to use polyester bags made of polyethylene, a polymer derived from fossil fuels, to protect from water, handling and transportation problems. Scotch & Soda says TIPA’s packaging, which is made from 20% bioplastics derived from corn starch and cane sugar, offers the same level of protection as regular bags, Scotch & Soda says. but can be composted rather than thrown in a landfill or incinerated. They are designed to break down completely after three to six months.

“We believe there is much room for improvement in the practice, collection and composting of bioplastics in the fashion industry,” said Jelle de Jong, Sustainability Manager at Scotch & Soda. “By working together with TIPA and local waste handlers, we hope that a product traditionally considered waste, through the composting process, will return nutrients to the soil.”

For customers who cannot compost, Scotch & Soda offers the opportunity to purchase their TIPA bags at select stores including in London, Amsterdam, Paris and New York.

Scotch & Soda

Scotch & Soda is moving away from plastic bags.
Polite New Sustainable Fashions, Bio-Polyester Bags and more – WWD


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