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Netflix’s Tudum: What (and when) is today’s event hyping Stranger Things, Cobra Kai and more?

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Netflix’s Tudum will likely be a three-hour “fan occasion” on Sept. 25.


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Netflix‘s Tudum is a three-hour on-line “fan occasion” kicking off Saturday. Named after the distinctive drumbeat in the beginning of Netflix’s audio-logo, Tudum is ready to hype greater than 100 Netflix titles with first-look clips, new trailers and conversations with stars and creators. 

Netflix has already summed up a number of what it will current. Sections beneath have full particulars, however highlights embrace: a secretive reveal associated to Stranger Things, which nonetheless would not have a fourth season launch date but; a take a look at the reimagined opening theme to the live-action reboot of Cowboy Bebop (the original title sequence is iconic for followers of the cult-favorite anime); and new clips or trailers from huge titles, together with Cobra Kai‘s fourth season, Bridgerton‘s second season, Ozark‘s remaining season, Emily in Paris‘ second season, Red NoticeDon’t Look UpThe Sandman and the rising franchise based mostly on The Witcher.

Different titles that’ll get time within the highlight embrace collection like La Casa de Papel (aka Money Heist), The Crown and Arcane, in addition to movies like The Harder They Fall and sequels to Extraction and The Old Guard. And an earlier Tudum trailer additionally confirmed Elliot Page will likely be repping Umbrella Academy, his first main on-screen function shot after he publicly announced being trans

Here is all the pieces to learn about Netflix’s new spin on hyping its originals, together with the total schedule beneath. 

What’s Tudum? 

Tudum will likely be a three-hour on-line video showcase of a few of Netflix’s huge authentic titles. The corporate has recruited dozens of its stars to point out up; they will talk about their reveals and assist launch new particulars, clips, teasers and trailers.

This type of big-tent digital occasion is the primary of its variety by Netflix, which dominates the streaming world as the largest subscription service, with 209 million subscribers. However as dominant as it’s, Netflix nonetheless faces intensifying competitors from upstart streaming rivals like Disney PlusHBO MaxApple TV Plus and others. Tudum underscores a brand new advertising experiment stepping up Netflix’s outreach to its numerous fandoms.

Past the information included within the occasion’s trailers and the hour-by-hour rundown launched Thursday, there is not a lot precedent for what to anticipate. However Netflix has experimented with different on-line fan occasions in the course of the pandemic, together with its personal Geeked Week riff on a digital Comedian Con-style occasion over the course of 5 days in June. 

Tudum brings to thoughts occasions like ComicCon, Disney’s D23 or DC FanDome, which goal to faucet into fervor of well-established fanbases. Tudum seems to be Netflix making an attempt to sculpt its personal model. 

However Netflix has but to domesticate the sort of world, passionate fandoms that rival the likes of Disney’s Marvel and Star Wars, WarnerMedia’s DC or ViacomCBS’ Star Trek. Stranger Issues, and extra lately The Witcher, have come closest. However different makes an attempt have sputtered, like Jupiter’s Legacy — a superhero drama collection that reportedly went spectacularly over funds just for Netflix to scrap plans for future seasons only a month after it premiered. (Netflix is not giving up, although: Different initiatives within the so-called Millarworld of comic-book author Mark Millar are nonetheless going ahead, like anime and live-action interpretations of villian-focused Tremendous Crooks.)

For one, Netflix would not have the identical multi-faceted enterprise mannequin of a Disney, which may pump its fandoms with theatrical films, spin-off reveals, amusement park and cruise experiences and mountains of merchandise. Netflix has been flirting with promoting merchandise in its own store lately, however the effort remains to be in its infancy. 

When is Neftix’s Tudum fan occasion? 

Tudum will likely be a three-hour on-line stream Saturday beginning at 9 a.m. PT/midday ET. 

Earlier that day, Netflix could have a separate on-line fan occasion, which it is calling a preshow, targeted on Korean, Indian and anime titles, beginning at 5 a.m. PT/8 a.m. ET.

How do I watch? 

Netflix will stream Tudum free concurrently throughout most of its main social-media channels and accounts, together with its main YouTube channel, in addition to its TwitterTwitch and Facebook pages. (Paradoxically, although, you’ll be able to’t watch the occasion on Netflix itself.)  

Tudum will even be streaming on lots of Netflix’s localized YouTube channels, in quite a few totally different languages (all listed and linked to close the underside of the occasion’s tudum.com website). The preshow targeted on Korean, Indian and anime will likely be on the related localized YouTube channels. 

What is the schedule? 

Thursday, Netflix offered an hour-by-hour rundown of what to anticipate throughout Tudum. That full hour-by-hour rundown is embedded on the backside of this part. 

Among the highlights embrace: 

Tudum hour one

  • Red Notice — Dwayne Johnson will premiere an unique clip of the motion comedy additionally starring Gal Gadot and Ryan Reynolds.
  • Stranger Things season four — Netflix is retaining its playing cards near its chest about what Tudum will reveal in regards to the hit collection’ fourth season, which nonetheless would not have a premiere date. Tudum’s teasers have already proven a number of Stranger Things forged members displaying up for the occasion. 
  • Bridgerton — Solid from the primary two seasons talk about the collection and debut a primary take a look at season two.
  • La Casa de Papel, also called Money Heist — Star Álvaro Morte will likely be readily available, however Netflix hasn’t detailed what to anticipate.
  • Ozark — Jason Bateman premieres a first-look video on the remaining season.

Tudum hour two

  • The Sandman — The fantasy collection, based mostly on the Neil Gaiman DC comic, will launch a first-look video from the present in addition to character posters.
  • An “anime highlight” will talk about Tremendous Crooks, Ultraman, A Whisker Away, Fairly Guardian Sailor Moon Everlasting The Film, Aggretsuko and Vivid: Samurai Soul
  • Extraction — Star Chris Hemsworth will tease the upcoming sequel of the motion film, which was the most-watched title on Netflix ever (in line with the corporate’s personal controversial metrics).
  • Cobra Kai season four — The martial-arts collection will launch a sneak peek.
  • Arcane — Some particulars about this animated collection, based mostly on League of Legends, are anticipated to emerge. 
  • An “unscripted TV highlight” is prone to contact on the brand new Tiger King season.
  • Cowboy Bebop — The live-action reboot of the cult favourite anime present will debut the reimagined opening title sequence.

Tudum hour three

  • Emily in Paris season two — The forged will premiere the primary teaser of their second season and announce its launch date.
  • The Crown season five — Imelda Staunton, who’s becoming a member of the forged to painting Queen Elizabeth within the award-winning collection in regards to the British monarchy, will converse from the show’s fifth-season set.
  • The Umbrella Academy season three — The forged of the superhero collection will reply fan questions from behind-the-scenes of filming, which wrapped earlier this yr.
  • Army of Thieves — Filmmaker Zack Snyder will assist introduce the brand new trailer to this prequel his The Army of the Dead zombie heist film, which was one in every of Netflix’s most-watched titles over the summer season.
  • Don’t Look Up — The star-packed comedy will launch a brand new clip from the movie, launched by star Jennifer Lawrence and author/director Adam McKay.
  • Enola Holmes — Star Millie Bobby Brown will likely be readily available to debate one thing associated to the upcoming sequel to the favored Sherlock Holmes-related comedy-caper movie.
  • The Witcher — Netflix guarantees “plenty of information” together with first appears to be like associated to this fantasy franchise, which is ready to launch the second season of its authentic present in December adopted by a prequel miniseries.

The total agenda that Netflix launched has extra titles that’ll get time within the highlight.

Tudum agenda by jonathan_skillings

What reveals and films will likely be ‘on stage’ throughout Tudum? 

Earlier in September, Netflix offered the next lineup of titles anticipated to take part in Tudum, in alphabetical order. Extra titles are anticipated present up throughout Tudum, however the earlier listing included: 

  • Aggretsuko
  • A Whisker Away
  • A Través de mi Ventana
  • Arcane
  • Military of Thieves
  • Black Crab
  • Huge Mouth
  • Bridgerton
  • Vivid: Samurai Soul
  • Bruised
  • The Chestnut Man
  • Cobra Kai
  • Colin in Black and White
  • Cowboy Bebop
  • The Crown
  • Darkish Want
  • De Volta Aos 15
  • Do not Look Up
  • Emily in Paris
  • Extraction
  • Discovering Anamika
  • Ground Is Lava
  • The Tougher They Fall
  • Hellbound
  • Heeramandi
  • Human Assets
  • Interceptor
  • Inside Job
  • La Casa de Papel
  • The Previous Guard
  • Ozark
  • Maldivas
  • My Identify
  • New World
  • Fairly Guardian Sailor Moon Everlasting: The Film
  • Rebelde
  • Ritmo Salvaje
  • Pink Discover
  • The Sandman
  • Intercourse Schooling
  • The Silent Sea
  • Soy Georgina
  • Stranger Issues
  • Tremendous Crooks
  • Ultraman
  • The Umbrella Academy
  • Vikings: Valhalla
  • The Witcher
  • The Witcher: Blood Origin
  • Younger, Well-known and African

What stars are displaying up for Tudum? 

Additionally earlier in September, Netflix shared an inventory of celebrities and creators set to take part in Tudum. It consists of (however is not restricted to): 

  • Jennifer Aniston
  • Jonathan Bailey
  • Jason Bateman
  • Zazie Beetz
  • Halle Berry
  • Millie Bobby Brown
  • Manolo Cardona
  • Henry Cavill
  • John Cho
  • Lily Collins
  • Nicola Coughlan
  • Madhuri Dixit
  • Idris Elba
  • Nathalie Emmanuel
  • Kevin Hart
  • Chris Hemsworth
  • Dwayne Johnson
  • Jung Hae-in
  • Kai
  • Kim Hee-chul
  • Joe Keery
  • Regina King
  • Nick Kroll
  • Jennifer Lawrence
  • Ralph Macchio
  • Jonathan Majors
  • Gaten Matarazzo
  • Adam McKay
  • Caleb McLaughlin
  • Álvaro Morte
  • Elliot Web page
  • Elsa Pataky
  • Maite Perroni
  • Maitreyi Ramakrishnan
  • Noomi Rapace
  • Adam Sandler
  • Matthias Schweighöfer
  • Maisa Silva
  • Lilly Singh
  • Zack Snyder
  • Tune Kang
  • Alejandro Speitzer
  • Omar Sy
  • Charlize Theron
  • Kenjiro Tsuda
  • Finn Wolfhard
  • William Zabka


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