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Netflix Tudum event: Rewatch all the peeks at Stranger Things, Cowboy Bebop, Sandman and more

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Netflix‘s Tudum was a three-hour on-line “fan occasion” Saturday on its YouTube channels and different social accounts. Named after the distinctive drumbeat firstly of Netflix’s audio-logo, Tudum got down to hype greater than 100 Netflix titles with first-look clips, new trailers and conversations with stars and creators. 

The sections beneath have hyperlinks to all of the highlights, which included new clips from Stranger Things‘ fourth season, Cowboy BebopCobra Kai‘s fourth season, Bridgerton‘s second season, Ozark‘s closing season, Emily in Paris‘ second season, Red NoticeDon’t Look UpThe Sandman, La Casa de Papel (aka Money Heist), Arcane, and the rising franchise primarily based on The Witcher.

Different titles within the highlight included sequence The Crown and Umbrella Academy and movies like The Harder They Fall and sequels to Extraction and The Old Guard

Here is all the pieces to know, together with a PDF of the total schedule and sections with hyperlinks to the primary issues that have been launched. 

What was Tudum? 

Tudum was a three-hour on-line video showcase of a few of Netflix’s massive authentic titles. The corporate recruited dozens of its stars to point out up and talk about their reveals and assist launch new particulars, clips, teasers and trailers.

It was the primary marathon on-line fan occasion of this sort for Netflix. The corporate had experimented with different types of fan occasions in the course of the pandemic, together with its personal Geeked Week riff on a digital Comedian Con-style occasion over the course of 5 days in June. However this was Netflix’s first big-tent digital occasion of this sort.  

When was Tudum? 

The occasion ran for greater than three hours on-line Saturday beginning at 9 a.m. PT/midday ET. 

Earlier within the day, Netflix had a separate on-line fan occasion, which it known as a preshow, targeted on Korean, Indian and anime titles, beginning at 5 a.m. PT/8 a.m. ET.

How did individuals watch? And is there a recording?

Netflix streamed Tudum free concurrently throughout most of its main social-media channels and accounts, together with its main YouTube channel, in addition to its TwitterTwitch and Facebook pages. (Sarcastically, although, you could not watch the occasion on Netflix itself.)  

Now that it is over, you’ll be able to watch (and skip round inside) an on-demand video of the full show

Tudum was additionally streaming on a lot of Netflix’s localized YouTube channels, in a lot of totally different languages. The preshow targeted on Korean, Indian and anime was on the related localized YouTube channels. 

What was the schedule? 

Netflix supplied an hour-by-hour rundown of Tudum previous to the occasion —  that full agenda is embedded on the backside of this part. 

A number of the highlights, with hyperlinks to the what was launched, included: 

Tudum hour one

  • Red Notice — Dwayne Johnson premiered an exclusive clip of the action-comedy additionally starring Gal Gadot and Ryan Reynolds.
  • Stranger Things season 4 — Netflix unveiled a brand new Stranger Things season 4 clip, the subsequent installment of the hit present, which nonetheless does not have a launch date. The clip reveals off a brand new location for the fourth season, a spooky residence known as the Creel Home. 
  • La Casa de Papel, often known as Money Heist — Star Álvaro Morte was available to point out off a new scene from the upcoming closing episodes of the sequence. 
  • Ozark — Jason Bateman premiered a first-look video of the ultimate season.
  • Jeen-yuhs — Netflix dropped a primary have a look at a number of the never-before-seen footage from its Kanye West documentary, which has adopted West, along with his permission, for 20 years.
  • Bridgerton — Solid from the primary two seasons mentioned the sequence and debuted a first look at season 2.

Tudum hour two

Tudum hour three

The complete agenda beneath is a useful cheat sheet for rewatching the total present to know when different titles obtained their moments within the highlight.

Tudum agenda by jonathan_skillings

Why did Netflix maintain this Tudum occasion? 

This kind of big-tent digital occasion is the primary of its form by Netflix, which dominates the streaming world as the largest subscription service, with 209 million subscribers. However as dominant as it’s, Netflix nonetheless faces intensifying competitors from upstart streaming rivals like Disney PlusHBO MaxApple TV Plus and others. Tudum underscores a brand new advertising experiment stepping up Netflix’s outreach to its numerous fandoms.

Tudum brings to thoughts occasions like ComicCon, Disney’s D23 or DC FanDome, which intention to faucet into fervor of well-established fan bases. Tudum seems to be Netflix making an attempt to sculpt its personal model. 

However Netflix has but to domesticate the sort of world, passionate fandoms which can be dedicated to the likes of Disney’s Marvel and Star Wars franchises, WarnerMedia’s DC properties or ViacomCBS’ Star Trek packages. Stranger Issues, and extra just lately The Witcher, have come closest. However different makes an attempt have sputtered, like Jupiter’s Legacy — a superhero drama sequence that reportedly went spectacularly over price range just for Netflix to scrap plans for future seasons only a month after it premiered. (Netflix is not giving up, although: Different initiatives within the so-called Millarworld of comic-book author Mark Millar are nonetheless going ahead, like anime and live-action interpretations of villian-focused Tremendous Crooks.)

For one, Netflix does not have the identical multi-faceted enterprise mannequin of a Disney, which may pump its fandoms with theatrical motion pictures, spin-off reveals, amusement park and cruise experiences and mountains of merchandise. Netflix has been flirting with promoting merchandise in its own store just lately, however the effort continues to be in its infancy. 


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