How would you prefer to reintroduce your self to the world? Neiman Marcus gave friends a chance to mull the query on the ultimate evening of New York Fashion Week.
The retailer hosted an intimate cocktail get together outdoors on the New York Public Library for the Performing Arts Lincoln Heart, drawing business friends together with Wes Gordon, Jason Wu and Gigi Burris. Along with celebrating style week, the get together toasted the retailer’s “Reintroduce Your self” fall marketing campaign and welcomed its new style and life-style director Lisa Aiken.
The autumn marketing campaign, which invitations prospects to think about how they’ve modified over the previous 12 months, prominently options an open door body — an emblem of reentry. Comparable open-door installations had been located throughout on the terrace, a direct hyperlink between the get together and marketing campaign.
“It was very a lot about getting dressed once more, that is who I’m, and celebrating being round individuals,” Aiken mentioned of the marketing campaign. “I believe all of us have modified in each sense,” she added. “On a private stage, our model of interacting with individuals has modified. We’re extra considerate and thoughtful and current, and spend time with individuals. After which in a style sense, I positively assume it’s extra thoughtful buying. However that doesn’t imply secure — meaning emotional, meaning stuff you fall in love with and also you’re prepared to put money into,” she continued. “That’s what we noticed from the collections, and that’s what in the end will hit the store ground in six months.”
Aiken praised lately collections by Peter Do, Khaite, Rodarte and Wes Gordon’s fortieth anniversary present for Carolina Herrera as standouts of the week. “It’s a really female season. I used to be joking, like, ‘Have we seen any pants on the runway?’ I’ve seen perhaps three pairs of trousers. It’s positively a really optimistic and vivid season.”
A bunch of Juilliard college students regaled the group with string renditions of fashionable songs, and friends performed a Neiman Marcus Plinko board to learn a bunch of charities. Towards the tip of the night, trays of the shop’s notorious chocolate chip cookies had been handed round.
“It’s been terrific, it’s been actually superb, it’s nearly like a reunion with outdated associates,” mentioned president and chief service provider officer Lana Todorovich of the week, who described the collections as vibrant and joyous. “It’s borderline emotional to be sitting within the entrance row and share the enjoyment of style with others. You’ll be able to see it’s greater than a style present — individuals are rejoicing to get collectively once more,” she added.
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https://wwd.com/eye/events/neiman-marcus-hosts-cocktail-to-welcome-lisa-aiken-and-celebrate-reintroduce-yourself-fall-campaign-1234923546/ | Neiman Marcus Hosts New York Style Week Get together to Welcome Lisa Aiken – WWD