NBA, iHeartMedia to Produce 20-Plus Podcasts Under Multiyear Deal

The Nationwide Basketball Affiliation is doing a full-court press on podcasts: The league introduced a multiyear partnership with iHeartMedia to coproduce and launch greater than 20 new hoops-oriented podcasts.

The brand new slate of NBA podcasts will probably be distributed by the iHeartPodcast Community. The primary present beneath the deal is ready to debut this fall. The league’s reveals will incorporate materials from the NBA’s archives to inform the backstories of a number of the best moments in sports activities historical past. The podcasts additionally will present a mixture of league information, participant commentary and insider evaluation, with extra particulars on reveals to be introduced.

Underneath the partnership, the NBA and its groups will get entry to iHeartMedia’s attain throughout a number of platforms together with podcasts, streaming audio and broadcast radio, in addition to the chance to develop a brand new slate of reveals every year.

“We’re excited to increase the league’s audio choices to followers by teaming up with iHeartMedia to ship NBA content material and storytelling to the iHeartPodcast Community,” mentioned David Denenberg, the NBA’s SVP of nationwide and native community partnerships. “We look ahead to reaching extra followers with content material about our groups, gamers and historical past by this partnership.”

The announcement comes after iHeartMedia announced a deal with the NFL earlier this yr, beneath which they plan to coproduce and distribute two dozen new authentic reveals.

Kevin LeGrett, president of iHeartMedia Sports activities, commented, “The NBA is likely one of the hardest leagues on the earth. These are relentless athletes, with a grueling schedule, on the absolute top of their recreation. Their tales are the stuff of legend and deserve mass-reach audiences and top-tier model companions.”

(Pictured above: Milwaukee Bucks’ Giannis Antetokounmpo drives to the basket between the Phoenix Suns’ Deandre Ayton and Jae Crowder throughout Recreation 6 of the NBA Finals July 20 in Milwaukee.)