Natural Diamond Council Once Again Taps Ana de Armas – WWD

The Pure Diamond Council has as soon as once more enlisted actress and NDC World Ambassador Ana de Armas to entrance its “For Moments Like No Different” campaign.

“Diamond jewellery gross sales have seen record-breaking development as we emerge from the pandemic,” stated David Kellie, chief govt officer of the NDC. “Customers are wanting to create new recollections and pure diamonds are synonymous with celebrating life’s moments. This campaign emanates the ‘Love Life’ manifesto to the core. We’re thrilled to have Ana de Armas again with us for an additional yr to share the magic of pure diamonds with a worldwide viewers.”

The marketing campaign was directed by Manu Cossu, and photographed by Sasha Marro, along with Molly SJ Lowe. Karla Welch supplied vogue styling for de Armas, whereas Georgia Pendlebury together with Manu Cossu supplied overarching vogue and artistic course.

Golden Globe-nominated actress de Armas wears an 11-piece diamond jewellery assortment that was customized for the marketing campaign by the Brooklyn-based jewellery designer Malyia McNaughton — participant in NDC’s Rising Designers Diamond Initiative with Lorraine Schwartz.

The McNaughton-designed assortment launches at present alongside the marketing campaign, showcased in an immersive look e-book on a

Strong Diamond Market Fueled by Post-lockdown Emotions, Says NDC

Ana de Armas the Face of Natural Diamond Council Campaign

Natural Diamond Council and Lorraine Schwartz Announce an Initiative to Support Emerging Jewelry Designers of Color | Pure Diamond Council As soon as Once more Faucets Ana de Armas – WWD


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