Naomi Campbell Kicks Up Heels in New Balmain Campaign – WWD

ON SPOT: Speaking of capturing the moment: Gathered an impressive group of supermodels for his spring/summer 2022 fashion show for Balmaindesigner Olivier Rousteing decided to shoot its campaign on the spot, giving it a “snapshot-like quality” of good social engagement.

For one of her photos, Naomi Campbell leaned back on the floor in a miniskirt and kicked one of her endless legs into the air, a small bag resting on her stomach.

Photographers Mert Alas and Marcus Piggott, taking their first photo Balmain The campaign, using a backdrop in and around La Seine Musicale, a Jean Nouvel-designed concert hall that hosts fashion and music shows, also marks Rousteing’s first decade at the house. France.

Carla Bruni, Lara Stone, Mariacarla Boscono, Adut Akech, Jordan Barrett and Fernando Casablancas all pose casually in front of concert seats or the Paris suburbs skyline.

Adut Akech

Adut Akech in the latest Balmain campaign.
Mert Alas and Marcus Piggott

Rousteing admits that the photo shoot added an extra layer of stress to the Balmain team, but said “all the extra stress and effort was well worth it.

“It was an authentic behind-the-scenes look at what was happening the day before the big day,” says Rousteing, enjoying the opportunity to work with “the combination of legends that have inspired me.” from an early age and some of the most notable people present new talents. ”

The spring collection is boldly personal, his bandages wear a catalytic exercise after a painful burn Rousteing suffered in a freak fireplace explosionThe result were hospital stays, months of physical therapy, and thick gold rings on each knuckle to cover the scars of recovery. Akech and Boscono wear rings for the shoot.


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