Lifestyle

Multigenerational skincare brand Evereden raises $32 million – WWD

Skincare brand Evereden has raised $32 million Series C, led by GSR Ventures.

Co-founder Kimberly Ho launched Evereden three years ago. The business is focused on clean, multi-generational skin care and the brand’s products include Golden Belly Serum, $32; Baby Face Cream, $28 and Nourishing Stretch Mark Cream, $45.

“Our Vision as a Company [is] Ho said. “We saw a real opportunity to bring innovation and advancements in R&D from reputable women. beauty, beauty and skin care into the family. ”

Evereden’s products are focused on moms, babies, babies and sunscreen, but the brand’s vision is to build a product category that works for all generations, Ho said.

The brand has partnered with chief scientific officer, Dr. Joyce Tend, chair of pediatric dermatology at Stanford Medical School; Dr. Sarina Elmariah, professor of dermatology at Harvard Medical School, and Dr. Rebecca Hartment, assistant professor of dermatology at Harvard Medical School, for the formulations.

“I am really redefining what it means to have clean, multi-generational skin care that works for the whole family,” says Ho.

The brand is aiming to reach Millennial parents, who often go to Various personal care Ho said. That desire has emerged in different markets, including China, she noted.

Industry sources say Evereden is expected to surpass $60 million in revenue in the next 12 months.

The brand plans to use the capital to expand distribution, enter new markets and invest in research and development, Ho said.

Evereden is partnering with Sephora in several global markets, including Canada, Oceania and Asia, to launch online and in stores.

“With Sephora, we really see a partner who is a leading retailer in the prestigious women’s field. beauty, beauty and skin care. And what they’re seeing is the same as what we’re seeing, which is this consumer, now she’s grown, she’s a parent, and she has the same high standards for her family as herself. her body. With Sephora backing this space – and Evereden going to be the mainstay brand in Sephora’s multi-generational skincare push – it shows just how hot this space is,” says Ho.

The brand is also expanding into travel retail and investing in R&D by building its own laboratory, Ho said.

For more information from WWD.com, see:

Clean baby care

Inside the Minds of Millennial Parents

Update: All M&A Beauty deals in 2021

https://wwd.com/beauty-industry-news/beauty-features/evereden-skin-care-multigenerational-baby-teens-1235006068-1235006068/ Multigenerational skincare brand Evereden raises $32 million – WWD

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