MTA allows famous sex toy company to advertise on NYC subway

It looks like the battle between a sex toy seller and New York’s public transit system will have a happy ending.

Dame, the “sexual wellness” brand that sued the New York public transit agency for refusing to advertise its sex toys, announced Monday that it has settled and will begin run ads in the subway system this month.

Dame made headlines in 2019 with her federal complaint, which alleges that the Metropolitan Transportation Authority (MTA) was biased in its rejection of advertisements, which included pictures of sex toys. education along with reading, “91% of men get where they are when they’re 60 % of women… no,” and “Thank you from the bottom of my heart.” The MTA serves approximately 5.5 million people per day. days, has previously allowed ads from other companies that have cactus as a metaphor for an erect penis and other companies that carry the acronym “DTF”, commonly known as an abbreviation for “down to fuck”.

According to Dame, the MTA denied their ad request in December 2018, citing a new addition to their advertising policy that prohibits “any ad promoting a “sexually directed business”. The rejection follows months of communication between Dame and MTA’s advertising contractor, OUTFRONT Media, and reflects what CEO and Co-Founder Alexandra Fine describes as a double standard.

“I have continued to see companies [advertising on the MTA] are sexually oriented in nature, using sex to sell their products or making jokes about sex toys to sell their services,” Fine told The Daily Beast. “They have to make sure they’re implementing those principles fairly, and I feel they haven’t.”

When Dame first filed the lawsuit in June 2019, the MTA fought back, claiming that other products advertised on its subway — including ads for erectile dysfunction, breast augmentation, and Sex Museum — not a “sex-oriented business.” But this September, the two sides reached an agreement to allow Dame to advertise her products on the subway with slightly less graphic ads.

New ads for Dame products will run this month on the NYC subway.

Dame is polite

In a statement, MTA Spokesperson Eugene Resnick told The Daily Beast that Dame will run a paid advertising campaign on subway cars from November through January and that the ads “will promote Dame’s trademarks and, unlike previous advertisements related to the lawsuit, will not specifically describe or refer to its products. ”

The ads are markedly different from the original models, featuring abstract art intended to reflect a sense of enjoyment. (To create them, the company surveyed its users about their enjoyment.) They are also different from the ads that would run elsewhere that would say “Get in touch with yourself.” . (Most MTA ads simply say “Contact.”)

“There were a lot of things that I felt like settled, but then I remembered why I did this: I wanted my company to be able to run ads on the subway,” says Fine. “We have to do that. And I think doing something is part of how you make a change, and I’m really proud of that.”

The MTA has long pushed companies to advertise women’s intimate products. It clashed with the Thinx-era lingerie line in 2015 because the ad used grapes to depict a woman’s genitalia, before eventually diminishing. It also refused to run ads for sex toy company Unbound in 2018, alleging that it violated pornography rules. In the end, the MTA accepted public pressure and offered to work with Unbound on tailored ads that contained no phallic imagery — a claim the company called an “absurd double standard.” The ads never run.

Fine says the battle over subway ads is just one example of the obstacles women-focused companies face, from struggling to find office space to being rejected. Online Advertising. She said she regularly receives calls from companies selling menstrual products or menopause services asking for advice on how to overcome similar barriers.

“I feel like we’re making progress that’s also helping them to make progress, and it’s just a collective push forward,” she said. | MTA allows famous sex toy company to advertise on NYC subway


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