MSNBC Struggles to Attract Viewers as Multiple Shows Hit Multi-Year Lows

The primary week of August was one to neglect for left-wing community MSNBC, as many flagship applications skilled document or near-record low viewership.

Since former President Donald Trump left workplace in January, the institution media spin machine that relied on him to maintain viewers engaged has come crashing down.

CNN, for instance, shed 68 % of its viewers between the beginning of the yr and the top of June, Forbes reported. However CNN is just not alone with regard to seeing viewers bail out in giant numbers.

MSNBC can also be circling the drain. Not even every week through which Democratic Gov. Andrew Cuomo of New York confronted calls to resign might draw individuals in.

Whereas some applications on MSNBC skilled document lows in whole viewership, others misplaced out on the coveted age 25 to 54 demographic in methods that they had not managed to do in years, Fox News reported.

For instance, Joy Reid’s present “The ReidOut” had its worst week ever, and averaged a mere 1.1 million viewers from Aug. 2 to Aug. 6.

Contributor Brian Williams additionally skilled his worst week ever since launching “The eleventh Hour with Brian Williams” in 2016.

Williams’ present averaged solely 129,000 viewers among the many key viewer demographic.

In the meantime, different applications had been disenchanted with regard to having success with the demo advertisers used to gauge the well being of a program or community. MSNBC’s heavy hitters noticed their viewership crater.

“Andrea Mitchell Reviews,” “Meet the Press Every day” with Chuck Todd and “All in with Chris Hayes” all had their worst weeks in years with viewership.

Mitchell had her worst week since Might 2017 by averaging 662,000 viewers, whereas Todd noticed his lowest viewership since December 2016 — attracting a mere 642,000 viewers.

Hayes had his worst week since January of 2017, and averaged just one.2 million viewers.

Fox reported MSNBC primetime sluggers Rachel Maddow and Lawrence O’Donnell recorded their worst weeks since December of 2015.

“The Rachel Maddow Present” averaged 189,000 viewers within the demo whereas “The Final Phrase with Lawrence O’Donnell” averaged 133,000 viewers aged 25 to 54.

Maddow completed the week lagging behind 12 totally different reveals on Fox Information, which continues to dominate cable with host Tucker Carlson because the king of the hill.

The mornings final week additionally introduced dangerous information to MSNBC, as “Morning Joe” failed to draw even 100,000 viewers within the demographic.

The present had not introduced in such low numbers since October of 2015.

Forbes reported rankings are down throughout the board for all networks when in comparison with a yr in the past, however some networks are hemorrhaging extra viewers than others.

“In comparison with the identical month one yr in the past, the entire cable information networks [in July] noticed rankings declines — to be anticipated after a yr that featured not only a presidential election cycle, however a world pandemic — however Fox Information was down by the smallest margins in all classes: whole viewers in whole day and prime time, and viewers 25-54, the demographic group most valued by nationwide advertisers,” Forbes reported.